Stephanie Griffith

I love to talk to people 💌📱💬 Fractional Retention Strategist
Founder @emailpreview_io Host @ConvoCommPod

Klaviyo, Email & SMS Marketing Expert

[Stephanie Griffith @QueenDTC]

After much nonsense in the traditional job market, I've decided to go all-in on consulting in the DTC space.

I'm the proud owner of Down To Consult LLC, and will be doing business as DTC Consulting ✨

Website and email/SMS service offerings to come, taking conversations now!

[Stephanie Griffith @QueenDTC]

@eliweisss Easiest way to avoid this is to exclude folks who just purchased. You can crank the volume up for those who are engaging, but once you get the sale? Back the eff off!

Common decency (let alone sense) is hard to find in ecomm these days.

[Stephanie Griffith @QueenDTC]

@itschadross This isn't just bad form. It's illegal.

Hoping someone sues them for such gross behavior to get sales.

[Stephanie Griffith @QueenDTC]

@itschadross Soda water asap, then oxi-clean soak/dab until clean.

[Stephanie Griffith @QueenDTC]

@mbertulli They are vibe coding the humanity right out of everything.

The pendulum swing will be fierce.

[Stephanie Griffith @QueenDTC]

@AndyTheGiant I definitely need to curb my instagram addiction, and have also been trying to keep my camera on me more to capture real moments. Here are some shots from the orchid showcase at the Denver Botanic Gardens that I keep meaning to share on my feed lol

[Stephanie Griffith @QueenDTC]

These AI ads are downright ugly and off-brand.

Let's not romanticize shitty, low-grade outputs as if they are the next big thing.

Can they be useful for quickly mocking up ideas? Sure.

But they all look remarkably similar and cheapen the brand.

Hard pass, ya'll.

[Stephanie Griffith @QueenDTC]

@DenneyDara Making an ad, and making a good ad, are two very different things...

This would be really off-brand for them.

How are folks accounting for that?

[Stephanie Griffith @QueenDTC]

@JGoodwillieV @drinkolipop But it didn't "nail it", as the logo is wildly off-brand, and there are still very obvious spelling mistakes.

This isn't the flex people think it is. It is sloppy at best, lazy at worst.

[Stephanie Griffith @QueenDTC]

@eliweisss You legit made the cutest kid.

[Stephanie Griffith @QueenDTC]

@jsappington Another reason why short codes really should be the standard, and why RCS/RBM will eliminate this issue altogether when we move towards sender ID's instead of numbers.

[Stephanie Griffith @QueenDTC]

@AndyTheGiant Honestly that song is a bop.

The cans look a little too similar to the spiked versions imo. And I really don't think anything will taste better than Olipop.

Poppi is 🤮

[Stephanie Griffith @QueenDTC]

@AndyTheGiant @philwinkle A lot of it isn't brand new, but the Customer Hub and Service components are, as well as improvements to data/analytics.

This is a nice overview, but the webinar later today will reveal more about specific features I'm sure.

https://t.co/mKLMI13XnC

[Stephanie Griffith @QueenDTC]

@AndyTheGiant @philwinkle Nah, this is pretty massive. The customer hub looks RAD.

Klaviyo has always ingested a lot of this data, but now they are making it more usable. I am really stoked about this!

[Stephanie Griffith @QueenDTC]

@kdlafrance @kaleighf OMG CAN WE PUHLEASEEE

@kaleighf Colorado is pretty lovely but we could also roadtrip down to some hot springs in NM. I am SO GAME

[Stephanie Griffith @QueenDTC]

@summerdonbell I really appreciate you breaking that down and will keep that in mind!

Do you think we'll see brands sending communications about this so shoppers are more informed and possibly incentivized to continue shopping at retailers?

Are margins similar between retail/DTC?

[Stephanie Griffith @QueenDTC]

@summerdonbell It's not better for brands to make direct sales? Help me understand that.

I doubt we'll see much of a "boycott" of target in actuality, but if I see a brand and end up purchasing directly instead, is the risk just losing retail shelf space? Or being pulled altogether?

[Stephanie Griffith @QueenDTC]

@SchroedsBiz I have probably spent an amount that I would be embarrassed to tally up lol

I loved this recap/theory roundup, and am really interested in Helena/Helly's storyline.

Also feel like that "water" droplet logo could actually be for blood...

https://t.co/4g3uiIzyk6