🚨 In 1992, a MIT lecture quietly revealed more about product and sales than most 2-year MBAs ever will.
Most people have never seen it.
It came from Steve Jobs and instead of teaching theory, he broke down how great products actually win.
Watching it today feels unreal.
He explained that people don’t buy products they buy meaning. The best products aren’t just functional, they connect with how people see themselves. That’s why some ideas spread effortlessly while others die, even if they’re technically better.
He also made it clear that marketing isn’t about features. It’s about clarity. If you can’t explain why your product matters in simple terms, it won’t matter at all. Complexity doesn’t impress it confuses.
And his biggest edge? Obsession with experience. Not just what the product does, but how it feels. The small details, the simplicity, the story that’s what separates good from unforgettable.
That’s why this MIT lecture still hits hard.
Because while most people are building products…
Very few understand why people actually buy them.
The recruiter asks: "What are your salary expectations?"
You give a number. Silence. The interview ends.
Two days later, the offer is $15k less than you’re worth. You just fell into the "Anchor Trap."
Stop costing yourself thousands. Say this instead:
If you calculate PAYE in your organisation, employees may now need to claim reliefs to reduce their tax payable (rent, mortgage interest etc).
To reduce your organisation’s PAYE risk, don’t just apply claims casually. Set up a process:
- Standard claim form
- Collect supporting evidence (receipts etc)
- Signed declaration that the claim is genuine. Let it be clear that if claim is later found to be incorrect, any tax shortfall plus interest and penalty may be recovered
- Keep a relief register/audit trail (who claimed what, when, evidence, approver).
All these can be electronic. When tax authorities audit PAYE, a documented process plus clean audit trail usually makes the audit quicker, with low risk of additional liabilities.
since oscar piastri is leading the championship and he can finish the dream of daniel, there's him and daniel ricciardo throughout the years - a thread 🧵🪡
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@IkejaElectric Dear @IkejaElectric, thank you for all you do.
However I’m just curious to know what has been the cause of the constant power outage within the Awoseyin street, Morocco area of Somolu.
@IkejaElectric @NationalGridNg @IkejaElectric
I also hope it is indeed safe to say we are really a band B power user.
I await your favorable response and attention to this matter.
Sincerely
@IkejaElectric@IkejaElectric, I am pleading, it will be nice if power be restored to how it was formerly before now so to help me and others who share same predicament within this period and after
@IkejaElectric There were day where we had no flash at all for 2 days.
I’m really calling out due to the fact that I have a proctored examination coming up for Friday and Saturday morning and still yet
@IkejaElectric @NationalGridNg I’m not able to enjoy the use of power to enable me prepare before the said date, since I don’t have an alternate source of power
@IkejaElectric We’ve been out of supply for no more or less than 3hrs so far since for the past 2 week upon till yesterday when power was restored at 6pm and lasted till 4am today.