OBSESSION joined SINNERS, yesterday, as the only original film to cross the $200M mark at the domestic box office in the past 9 years, since COCO.
https://t.co/KGGH3Uw2p5
a horror movie made for $750,000 is about to become one of the most profitable films ever made.
Obsession - shot in 20 days in Alabama by a 26-year-old YouTuber with no stars in the cast - is now eyeing a $250 million+ box office finish. that's a return north of 300 times its budget. it's already the highest-grossing release in Focus Features history.
now look at what the industry spent that same money on:
- Joker: Folie a Deux - ~$200 million budget. a punchline.
- Mickey 17 - ~$118 million. forgotten in a month.
- The Mandalorian & Grogu - $165 million, 7 years, the entire Lucasfilm machine. it's currently losing the weekday box office to... Obsession.
Hollywood keeps insisting you need $200 million, a pre-sold IP, and a marketing budget the size of a small country to make a hit. then a guy with a camera, a wish-granting toy, and three weeks in Alabama outearned all of them on a rounding error of their catering bill.
the most profitable movie of the year cost less than a single second of screen time in the average blockbuster. turns out audiences never wanted the budget. they wanted a good movie.
Obsession is brilliant. It’s genuinely heartbreaking but the dark comedy still works beautifully, and Inde delivered such a powerful performance. One of the strongest new horror films I’ve seen in a while 🖤
I will admit I did not enjoy this film the first time, I think I was in a weird headspace, but watching it again recently and really paying attention… I’m so glad I did because it’s absolutely brilliant 🖤