Furfam is a modern pet care brand created for a new generation of pet owners who see their pets as family.
The goal was to build a warm, reliable, and joyful brand that makes pet care simple, accessible, and emotionally connected.
DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: Furfam
Tagline: Happy Pets, happy hearts.
Target Audience:
PRIMARY: Young adults (18–35) keeping pets for companionship and emotional support
Urban dwellers who view pets as part of their lifestyle
Active on social media, enjoy engaging with pet content
SECONDARY: Families with children (25–45) who see pets as part of the household
Busy professionals who want convenient, reliable pet care solutions
Brand Personality: Furfam is a modern pet care brand dedicated to supporting the health, happiness, and everyday well being of dogs and cats.
Created for a new generation of pet owners who see their pets as family, furfam offers trusted nutrition, essential health products, and thoughtfully designed accessories in one convenient place.
The brand blends warmth, reliability, and playfulness, making pet care simple, accessible, and joyful.
LoveLine is a Valentine focused gifting brand designed to help people express love in a deeper and more personal way. Every detail was crafted by me.
Got a project in mind? Let’s create something exceptional together.
DESIGN BRIEF
FRAME 1 For Graphic Designers
FRAME 2 For Ui/Ux Designers
Name: LoveLine
Tagline: Connection, wrapped in love.
Target Audience:
Primary
Couples (dating, engaged, or married) and long-distance partners.
Secondary:
Friends celebrating platonic love.
Families gifting siblings, parents, or relatives.
Busy professionals who want easy, heartfelt gifting options.
Brand Personality: LoveLine is a Valentine-focused gifting and connection brand that helps people express love beyond physical gifts.
The brand blends thoughtful gifts with heartfelt phone calls and voice messages, allowing customers to surprise their loved ones with both tangible and emotional experiences.
Groceket is an online grocery platform designed for convenience.
Shop from anywhere.
Skip the market stress.
Save time and energy with a smooth shopping experience 😍
DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: (Participants choose their own)
Tagline: (Participants choose their own)
TREND:
Gal Shir (@galshirart) started a viral logo design trend with Timeless (@timeOSai). Take something recognizable. Remove the thing your brand says is “-less.” Whatever remains is your logo. The logo is the visual result of the brand name actually happening. The brand name isn't just a name, it's an action that happened to the logo, and what you see is the result of it. Study his work and follow the same concept.
Target Audience:
Participants decide based on their brand concept.
Brand Personality: Participants decide what their brand is about. Write 2–3 sentences explaining the brand's purpose and personality.
Lumino is a minimalist smartwatch brand designed for clarity, calm, and focus.
Built to support your day without distractions.
Designed with simplicity, intention, and balance in mind 😍
DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: LUMINO
Tagline: See your day, clearly.
Target Audience:
PRIMARY: Adults aged 20–40 who want a smartwatch for daily health tracking, time management, and notifications without distraction.
SECONDARY: Remote workers, students, and creatives who want tech that supports their day rather than controls it.
Industry: Health & Lifestyle Technology
Brand Personality: LUMINO is a minimalist smartwatch brand that focuses on clarity, calm, and effortless awareness. It is built for people who want to track their health, time, and notifications without feeling overwhelmed by constant alerts or unnecessary features.
The product removes the stress of overcomplicated wearables by emphasizing clarity, subtle feedback, and ease of understanding. Health metrics are meaningful, notifications are gentle, and time management is seamless.
Lumino is a clean, modern smartwatch brand built for people who value focus and simplicity.Every design choice is intentional.
Clear screens. Calm colors. No noise.
Lumino helps you stay connected without feeling overwhelmed 🥰💯
CuddleSoft.
A gentle diaper brand designed around comfort, care, and trust.
From logo to packaging, every detail was crafted to feel soft, calm, and reassuring🥰
DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: CuddleSoft
Tagline: Soft. Safe. Snug.
Target Audience:
PRIMARY: Parents of infants and toddlers (0–3 years) who prioritize comfort, reliability, and skin-safe materials.
SECONDARY: Gift buyers (grandparents, friends) looking for premium, trustworthy, and cute baby care products.
Industry: Baby Care & Infant Hygiene
Brand Personality: CuddleSoft is a premium diaper brand designed for parents who want their babies to feel comfortable, secure, and cared for. It focuses on softness, leak protection, and skin-friendly materials. Every diaper is built to feel gentle, breathable, and reliable throughout the day and night.
The product reduces the stress parents feel when choosing diapers by emphasizing clear sizing, absorbency, and comfort. Features are easy to understand, packs are easy to handle, and the brand communicates trust, care, and reassurance. CuddleSoft helps parents feel confident while keeping babies happy and dry.