IT professionals keep the world running, in good times and bad. They are the Critical Unknowns, and @Lenovo is proud to salute them in our new brand campaign.
Read more about how we plan to bring this mission to life: https://t.co/xJEXTLE5bF.
"In the age of the customer there is no-one better placed (than the CMO) to lead change in an organisation, and company boards should be looking to CMOs to drive growth in the digital economy." Great piece by our own @nickonthemove who always walks the talk on these things. https://t.co/2l0NoR29Db
The CMO is in a powerful position. At a time when boards are challenged by growth and increasingly look inward to cut costs for growth, the #CMO looks outward at the #customer and is best placed to promote real growth -- my thoughts in the @FinancialReview https://t.co/oZTH1aM3Q2
I care about melanoma because it's personal: My dad has been impacted by it since he was young. I've been extremely fortunate to be involved with @polkadotmamainc for the past 2 years and they're doing amazing work raising awareness of the importance of early detection. #WhyICare https://t.co/0tyDc1TCHw
I care because it's personal. I don't want anyone else to have to suffer from melanoma. My mission is to use my experiences and my voice to raise awareness and promote early detection of skin cancer and melanoma.#WhyICare https://t.co/9d5iS7YZ3M
Read about my experience meeting the next gen of Motorola young leaders in Chicago, where different #careers are being made #FutureLeaders#millenials@lenovo@Moto https://t.co/28yOWMxYI6
Beatboxing, it turns out, is also pretty impactful in corporate america. We worked with @RAHZELTHELEGEND to promote ThinkPad and it yielded one of the coolest product videos we've done in a long time: https://t.co/svqvsKetpp https://t.co/8qO1EqKOw9
In our industry there is always room to learn and grow, which is why I really enjoyed going to @IHAForum. Read my thoughts on the whole day here: https://t.co/iKEtzFbJ8Q #branding#inhouseagency#creativity#boston
"In a quickly-changing world, effective people will need to clearly 'see' as much as clearly 'think'." Good reminder on the importance of being present throughout your day. https://t.co/a69rlThW9y
I talk a lot about the evolving nature of 'premium'. This @nytimes article on luxury has a range of POVs, including Alex Bolen from @OscardelaRenta who poses a challenge many 'premium' brands face: "To be constantly 'top of mind' w/o seeming ubiquitous." https://t.co/XqWCjI7oQw
I love this thought. To me, this is why brand shouldn't be confined to the marketing department. If we want the consumer to fanatically embrace our brand, brand must be one of the key lenses through which all business decisions are made. https://t.co/DWwZp5dxlD
Thanks for inviting me to speak. It was a great group - lots of kindred spirits in the quest to build a strong in-house team. #IHAFConference https://t.co/84VFC71qen
"There is no science in creativity. If you don't give yourself room to fail, you won't innovate." From the "Masterclass on Success" article on @CNBC about @RobertIger. Great leadership lessons from a creative leader in a highly creative business. https://t.co/U2jHHB45EQ