Chizaram

Former software engineer turned marketing analyst | Technical and Business Writer

[Chizaram @QuisiteEx]

Someone approved the Coca-Cola AI Christmas ad in November 2024.
It had the trucks. The snow. The music.
It had everything except the one thing no model has figured out how to replicate.
It didn't have a soul.

[Chizaram @QuisiteEx]

@Nike just made a huge error in Boston!

"If you have a body, you are an athlete." — Nike, for 30 years.
"...Walkers tolerated." — Nike, Boston 2026.

The greatest threat to a brand isn't competition. It's forgetting who you built it for
#BostonFail

[Chizaram @QuisiteEx]

It is important to have structure whenever you write. The absence of one makes writing feel so daunting.

Even as a non-data professional, this is helpful ✨

[Hannah Igboke @IgbokeHannah]

Hello #datafam

The Data Writer's Toolkit is officially here💃

The problem is not that you don't know your onions. The issue is structure --> how to research, simplify, and build it into a coherent article.

You can get it here: https://t.co/2mzkORdgLm

#TechnicalWriting #Data

[Hannah Igboke @IgbokeHannah]

Hiii #datafam, don't you think it is high time you left the research rabbit hole and started writing?

On Monday I talked about going back to research instead of writing. The end product? Two weeks later, still no article.

The data field makes it worse. How??

A thread..1/3

[Chizaram @QuisiteEx]

AI figures have no IP protection yet. No right-of-publicity. No SAG-AFTRA. No contract.
McDonald's spent 7 weeks building a character a competitor could weaponize in 72 hours.

What does this mean for the industry if your competitor can legally use your AI character against you?

[Chizaram @QuisiteEx]

McDonald's Netherlands pulled their AI Christmas ad after 3 days.
You might have heard this part of the story. I guarantee you that you didn't hear this next part:
A competitor took an AI-generated character from that pulled ad and put her in a Burger King promo, legally.

[Chizaram @QuisiteEx]

Ask yourself this question when next you use an AI tool as a junior creative or marketer: are you becoming a better AI operator or a better strategist?

[Chizaram @QuisiteEx]

The marketing industry might just be gaslighting you.
You can be the most AI-fluent junior marketer of your generation and still be competing for 28% fewer jobs than existed when you started looking.
Competency and opportunity are different things.

[Chizaram @QuisiteEx]

Senior marketers built their experience with years of testing and iteration. AI allows you to do that at an unprecedented scale. But if AI is handling the execution, you might just be learning how to orchestrate an instrument you never learned to play.

[Chizaram @QuisiteEx]

@NoLimitGains You confuse me. You spend quite some time reporting how AIs have seemingly gained consciousness and how this spells doom, only for you to plug your future course on using said "conscious beings" to make money.

Fear mongering to sell courses is wild

[Chizaram @QuisiteEx]

Don't let anyone tell you that consumers do not care how an ad is made.
82% of ad executives and managers believe Gen Z views AI ads positively.
45% of Gen Z actually do.
That gap is the lie we tell ourselves. The industry has lost the thread on its own audience.

[Chizaram @QuisiteEx]

5. We need to have serious conversations about where we're headed. The full piece covers the labour collapse, the industry's self-serving narrative, both case studies in depth, and the question nobody is answering.
This one matters: https://t.co/BnHKb4xaQt

[Chizaram @QuisiteEx]

Nobody in the marketing industry wants to say this out loud:
1. The industry keeps saying "AI won't kill marketing. It will kill bad marketing."
That argument is made almost entirely by senior practitioners, marketing educators, and companies that sell AI tools.
Notice anything?

[Chizaram @QuisiteEx]

Someone approved the Coca-Cola AI Christmas ad in November 2024.
It had the trucks. The snow. The music.
It had everything except the one thing no model has figured out how to replicate.
It didn't have a soul.

[Chizaram @QuisiteEx]

4. McDonald's Netherlands pulled their AI Christmas ad after 3 days.
Their production company's defence: "We hardly slept for seven weeks."
Ten specialists. Seven weeks. Two directors who quit. A 45-second ad.
Is AI really that efficient if it took this amount of resources?

[Chizaram @QuisiteEx]

Here's what that ad, and the one McDonald's pulled after 3 days, tells us about where marketing is actually headed: https://t.co/VcvYn080LR

[Chizaram @QuisiteEx]

Someone approved the Coca-Cola AI Christmas ad in November 2024.
It had the trucks. The snow. The music.
It had everything except the one thing no model has figured out how to replicate.
It didn't have a soul.

[Chizaram @QuisiteEx]

@JobFound5 Interested

[Scoolspace @scoolspace]

Introducing Scoolspace, a new way to manage, simplify and enjoy school processes. Join us in our journey to build the new school.

#EdTech #education #learning #schools #teachers
#scoolspace

[Chizaram @QuisiteEx]

@dennis7fortune1 @3MTTNigeria @3MTTSupport Congratulations✨✨