Robert Cavilla

GM Digital & Content at PureIncubation

[Robert Cavilla @rcavilla]

@NBAonTNT did you really just cut to commercials just as the Celtics championship banner was being raised? That’s absolutely ridiculous.

[Robert Cavilla @rcavilla]

53% of financial professionals surveyed said their organization uses compliance software to help manage their financial processes and operations. https://t.co/T0L5Q0MB1d

[Robert Cavilla @rcavilla]

Fios just told me it was going to shut down due to inactivity, #mlb #tbs, that means games are too long!

[Robert Cavilla @rcavilla]

Seriously #MLB it’s 12:15 est, 11:15 cst...the Sox Astros 8th is just starting on a work night, start the games an hour earlier, you’ll get more viewers

[Robert Cavilla @rcavilla]

“Engagement is the new measurement” #FlipMyFunnel , looking forward to both agencies and brands embracing this together

[Robert Cavilla @rcavilla]

Couldn't agree more, if you see me in a meeting writing rather than typing notes I'm not just old(school) this is why...Students who take handwritten notes get better test scores than those who type them: - https://t.co/NwPUA2cOR5 via @WSJ

[Robert Cavilla @rcavilla]

This trend is a good thing for smart agencies. Understanding internal resources and gaps can help better define an agency's strategic role and value. Working with in-house peers can help accelerate internal buy-in leading to greate…https://t.co/WtSs2jhlQu https://t.co/5QaJp7dZYz

[Robert Cavilla @rcavilla]

B2C companies test and optimize constantly, this is a good reminder for B2B companies that there are plenty, even simple, tests to increase performance- like testing not just one CTA but two on a page as visitors may be at differen…https://t.co/W5STNyXsUw https://t.co/R8x5uFxFy1

[Robert Cavilla @rcavilla]

"Most new discoveries are suddenly-seen things that were always there." via @finimize https://t.co/fdhfpccABR

[Robert Cavilla @rcavilla]

Getting some GDPR emails where I will be unsubscribed by default if I don't proactively opt in. As companies' contact databases shrink by efforts like this will be curious to see if SaaS products (like marketing automation) that charge based on # of conta…https://t.co/QZmFob1Cqp

[Robert Cavilla @rcavilla]

Understood its not a 1:1 correlation but just for fun- stock is down 14%, if 14% of FB users "delete" accounts thats 280 million, where are most going to go...Instagram? Strong buy in my opinion but I'm a marketer not an investor https://t.co/TK5NFcTnwf

[MarTech @martechismktg]

Advertisers didn’t leave YouTube, and they won’t leave Facebook by @nate_elliott https://t.co/kYE9QQDxSn

[Robert Cavilla @rcavilla]

“If you are not going to get your hands around data as chief marketing officer you are going to be short-lived on the job because data drives everything these days. It’s just a question of how you integrate it.” https://t.co/dqH4Drt8Gk

[Robert Cavilla @rcavilla]

Open source resource for GDPR tech specs, hoping there will be open sharing of performance data post-implementation by the marketing industry so that mutually beneficial and acceptable adjustments can be made https://t.co/F9mOTUwTgg

[Robert Cavilla @rcavilla]

Conductor acquired by WeWork https://t.co/EGtvK0yu1I via @techcrunch, and recently Rand Fishkin left MOZ, good to see a Martech exit in Conductor but what does their goal to branch into other services, and Rand's departure mean for the SEO industry overall?

[Robert Cavilla @rcavilla]

“Learning never exhausts the mind.” via @finimize https://t.co/fwp0a6eRa8

[Robert Cavilla @rcavilla]

Even if you aren't on the path to becoming a CEO this article reinforces the benefit in thinking about marketing from a 'business' / CEO perspective https://t.co/jn5vqOofmQ

[Robert Cavilla @rcavilla]

Spotify wants to list its shares directly on the NYSE – upcoming trend for large cash rich funded companies? https://t.co/bO5qtY0Qlm via @finimize

[Robert Cavilla @rcavilla]

ABM isn't a channel, digital marketing channels are the vehicles to execute ABM strategies

[Robert Cavilla @rcavilla]

Good article if you are looking to understand how a blockchain process works fundamentally regardless of application https://t.co/W8NVaeCngd

[Robert Cavilla @rcavilla]

I'm going to "AMA Boston Holiday Party". See you there? https://t.co/aRhyo1ijLL