Alister Ross

Strategic Marketing Direction & part-time Marketing Director services - joined-up thinking, delivering better results = sell more, more often, more profitably!

[Alister Ross @RHA_AlisterRoss]

UK Parliament: Limited companies to receive the same as self employed and employees during coronavi... https://t.co/7LruXLSNhZ via @UKChange

[Alister Ross @RHA_AlisterRoss]

Why is it that so often Marketers cannot 'reasonably' forecast results? Is it because marketing is so fragmented, that few have the knowledge to connect the pieces end-to-end and provide a proper Report? Concerning!
https://t.co/t17x8fI729

[Alister Ross @RHA_AlisterRoss]

Marketing effectiveness v efficiency. Which is most important? Interesting video comments but isn't the bottomline function of marketing basically about increasing sales and profitability - so ROI? Or have I lost the plot?
https://t.co/DAkiUhCy9K

[Alister Ross @RHA_AlisterRoss]

Brilliant! I want one!!

[Marketing Birds @marketing_birds]

Ladies and gentlemen, this is a self flying umbrella: DroneBrella 😎 #drone #tech

[Alister Ross @RHA_AlisterRoss]

Marketing should always be about the ROI. “If marketers aren’t seen as delivering profitable revenue, what are they? They’re a cost. And, rightly so, a cost should be reduced.
https://t.co/EY6mgxsGRz

[Alister Ross @RHA_AlisterRoss]

A very interesting heads-up on B2B marketing. Competing for attention is never a good idea. And, as always, connecting all activity, being accountable and measuring the value of everything, will qualify what works best! Knowledge is King. https://t.co/2XiDtW8vFu

[Alister Ross @RHA_AlisterRoss]

This is a great article. Outlining where so many organisations get it wrong. Loads of activity and noise but without developing an end-to-end joined up approach to capture, nurture and measure results, its useless!!
https://t.co/xj22LeVAHV

[Alister Ross @RHA_AlisterRoss]

Marketing return on investment (ROI) is a continual fixation for CFO's and FD's but, sadly, often avoided....
https://t.co/N4tD4qgx01

[Marketing Birds @marketing_birds]

Really loved this creative bike stand😍 Yes 👍 or No 👎??

[Marketing Birds @marketing_birds]

Have a great week! 😊

[Alister Ross @RHA_AlisterRoss]

Brilliant, remember 'Blazing Saddles'!!

[Marketing Birds @marketing_birds]

Sound on 🔊🔊😂

[Alister Ross @RHA_AlisterRoss]

Excellent!! https://t.co/7DK7ZZKQNV

[Marketing Birds @marketing_birds]

#Pepsi teases #cocacola 😝

[Alister Ross @RHA_AlisterRoss]

Email still works, far better than social media, despite all the detractors!!! It is still the most cost effective form of marketing engagement for businesses - everyone checks email. Good tips here on how to do it better!!

https://t.co/d5h4kTF9yj

[Alister Ross @RHA_AlisterRoss]

Great article. Email marketing is still the most effective form of prospect engagement by far, but Opens mean nothing, they are as useless as 'Likes'. It is the click strategy that counts, especially what they click on!

https://t.co/9hg0LZftXD

[Alister Ross @RHA_AlisterRoss]

In a world of fragmented marketing, connecting the pieces end to end and measuring the right things, to gain the right information to evaluate success, is so important.

https://t.co/amPutQUwRc

[Alister Ross @RHA_AlisterRoss]

An excellent reminder of how marketing value still fails to be appreciated. The foundation for the future that good marketing provides, will serve a company well, no matter what the future brings.

https://t.co/Tk7B6pnhj7

[Alister Ross @RHA_AlisterRoss]

Brilliance!!!!!😂😂😂😂 https://t.co/fYB6MUibtw

[Marketing Birds @marketing_birds]

In case if you need any glasses 😂🤓

[Alister Ross @RHA_AlisterRoss]

Measuring marketing is about ensuring there is always a clear call to action or a 'to do' that can be captured and analysed. Velocity always instigated with an initial action.

https://t.co/VV9KyRNhT4

[Alister Ross @RHA_AlisterRoss]

Brilliant stuff!! https://t.co/WtI5kneWOk

[Marketing Birds @marketing_birds]

This is an interactive billboard by #britishairways shows actual flight overhead✈️

[Alister Ross @RHA_AlisterRoss]

This is an excellent article. Customer experience is so important. In a world of increasing commoditisation and IT efficiencies, Customer Experience may soon be the ONLY point of difference for many companies

https://t.co/CRUTpnSqcF