Rachel Craig

Marketing and content strategist. Owner/Director of Ruche Marketing LLP. Mancunian, scriptwriting enthusiast and film and music lover.

[Rachel Craig @RLCraig]

@BuryLibraries @ruchemarketing @BuryCouncil @burymeansbiz @GMLibraries @buildabiz_gm @BIPCGM @JCPinManchester Excited to meet everyone! See you there

[Rachel Craig @RLCraig]

We’ll be hosting this Marketing course for startups and entrepreneurs on behalf of @buildabiz_gm on 4 September. Book your place and we’ll see you there!

[Bury Libraries + Archives @BuryLibraries]

After attending our Marketing workshop, you'll have all the essentials necessary to start growing your business and generating more customers!

Bury Library, 4 September, 10am to 1pm.

Book your free tickets now: https://t.co/u5Ez2v3lld.

@BuryCouncil @BuryMeansBiz @BuildaBiz_GM

[Ruche Marketing LLP @ruchemarketing]

We're extremely proud to have received the award for Best Legal & Professional Services Content Marketing Agency 2025!

This award is a testament to the work we've done for our clients, and coincides with our three-year anniversary!

Read more: https://t.co/3eomuDT13r

[Ruche Marketing LLP @ruchemarketing]

46% of small firms aren’t using any data or analytics (Bellwether 2025).

That’s a missed opportunity to make content work harder, with less effort.

Here’s how to fix that.

#LegalMarketing #Bellwether2025 #ContentStrategy

[Ruche Marketing LLP @ruchemarketing]

Better content starts with a better question: Who’s it really for?

Writing for everyone rarely works. Law firms gaining traction are tailoring content by persona.

Practical guide: https://t.co/HkO16Y3uF8

#ContentStrategy #LegalMarketing

[Ruche Marketing LLP @ruchemarketing]

If your law firm’s content isn’t making an impact, more posts won’t fix it.

Smarter content starts with strategy, and strategy starts with data.

#LegalMarketing #ContentStrategy

[Ruche Marketing LLP @ruchemarketing]

Want your content to do more than fill space?

Map your client’s journey first.

Know what they’re thinking. Solve real barriers.

Create trust-building content that moves them closer to a decision.

#LegalMarketing #MarketingStrategy

[Ruche Marketing LLP @ruchemarketing]

The future of content marketing?

➡️ First-party data
➡️Purpose-led storytelling

Law firms that personalise with trust and lead with meaning will stand out.

Watch to learn why it matters.

#LegalMarketing #ContentStrategy

[Ruche Marketing LLP @ruchemarketing]

UGC isn’t fluff, it’s fuel.
It builds trust, boosts SEO & drives conversions.
We just published a guide for start-ups on how to use UGC across content types (not just socials).
👉 https://t.co/ZS6OyzfXWD
#UGC #MarketingStrategy

[Rachel Craig @RLCraig]

Looking forward to meeting and helping all you entrepreneurs and startups with your marketing efforts. See you there!

[Build A Business In GM Libraries @buildabiz_gm]

Spaces still available for our Marketing Essentials workshop with @ruchemarketing next Tuesday at Wigan Library @WiganLibraries
Book your fully funded place at https://t.co/LKS2RwSNTM
@GMLibraries @BIPCGM

[Ruche Marketing LLP @ruchemarketing]

Is your law firm ready for voice search?

76% of voice queries are local. If you're not optimising content for Alexa, Siri and Google Assistant, you're missing clients.

📖 Read more: https://t.co/USQX4zEUaq

#VoiceSearch #SEO #LegalMarketing

[Ruche Marketing LLP @ruchemarketing]

Sustainability in marketing isn’t about buzzwords.
It’s about real action, honest storytelling, and clear communication.
Be transparent. Be specific. Build trust.
#SustainableMarketing #Authenticity #PurposeDriven

[Ruche Marketing LLP @ruchemarketing]

Want more enquiries from your content?
A/B testing lets you test headlines, CTAs & more—no guesswork, just results.
Smart firms test. Smarter ones win.
Read more: https://t.co/Y2wIEqNFGq
#ABTesting #LegalMarketing

[Ruche Marketing LLP @ruchemarketing]

One of our clients said it best 👇

If you’re ready to take your marketing to the next level, we’d love to help. Book a free strategy consultation—no pressure, just practical insight.

#ClientTestimonial #LegalMarketing #MarketingSupport

[Ruche Marketing LLP @ruchemarketing]

Is your law firm’s content actually working? If you're only tracking page views, you're missing the bigger picture. Smart firms use content analytics to drive leads and conversions. Read more: https://t.co/fiaGzVxEpR
#LegalMarketing #DigitalMarketing

[Ruche Marketing LLP @ruchemarketing]

Your message matters—but how you deliver it matters more.

🧠 People retain 65% more with visuals.
✔️ Infographics
✔️ Video
✔️ Branded design

Visual storytelling = more engagement, better results.

#VisualStorytelling #ContentMarketing #MarketingTips

[Ruche Marketing LLP @ruchemarketing]

Creating content once and moving on? You’re missing out.

Watch to see how to turn 1 blog into 5 formats for more reach, stronger ROI, and less pressure to create from scratch.

#ContentMarketing #Repurposing #MarketingTips

[Ruche Marketing LLP @ruchemarketing]

Your lawyers want to engage—they just need the right support.
🔹 Make it easy
🔹 Train them well
🔹 Recognise wins
🔹 Show leadership
Our LinkedIn Masterclass helps law firms turn lawyers into confident advocates.
#EmployeeAdvocacy #LegalMarketing

[Ruche Marketing LLP @ruchemarketing]

People remember 65% of visual content after 3 days—but only 10% of text. Use #infographics to:
✔ Turn research into clear insights
✔ Use visuals to enhance, not clutter
✔ Optimise for SEO & social media
Learn more: https://t.co/EHlcxIxBaD
#Marketing

[Ruche Marketing LLP @ruchemarketing]

The biggest myths about employee advocacy—busted!
Some firms fear losing control, assume lawyers won’t engage, or believe it takes too much time. But firms that get it right see massive benefits. Watch our video to uncover fact vs. fiction.
#EmployeeAdvocacy #LegalMarketing