résia laforesterie

[résia laforesterie @RLaforesterie]

The brand affect our buying comportment because we make associations. In fact, we live in a world of #perceptions not reality #MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

Having a good #brand is the key to success for companies
#MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

#subconscious mind is something out our knowledge and awareness. Is the powerful awareness of the conscious #MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

Multitasking; Myth #3 We can't do more then 1 thing at the same time because our #brain and our #mind process sequentially
#MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

In the medical world, #consuming consumption is like a #placebo #MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

#conceptual conception according #Norman (2004): objects of our #lives are more then materials possessions, we take pride in them because of the meanings they brings our lives #NMKTRCH #MKTINGNeuro @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

#commodity is a basic interchangeable good with other commodities of the same type #MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

#brain Myth, it’s false that we only use 10% of our brain. All #zones are active and many unconscious activity #physical and #Psychological #NMKTRCH #MKTINGNeuro @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

Def Neuromarketing: 2 arms: #implementation of Neuroscientific knowledge and Neurotechnogies for #market research #NMKTRCH #MKTINGNeuro @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

#Psychographics Also call #Behavioral segmentation #psychological segmentation human behavior variables #attitudes #life style #personality #motivations #MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

#Brands are ideas, perceptions, expectations and beliefs in our Mind of cosumers #NMKTRCH #MKTINGNeuro @lets_NEUROmkt

[D @KlbDorine]

#Faceanalysis consist in identifying and examining the human face (the facial characteristics). It is complex as interpretating facial expressions involves lots areas in the brain
@RLaforesterie @LoriMeresse @juliette_barlot
#NMKTRCH #MKTINGNEURO @LETS_NEUROMKT

[résia laforesterie @RLaforesterie]

Eye tracking:#tools to record/study movements of the eyes in following a moving object+other visual stimulus used in many sectorsIn#marketing webcam track how consumers absorbe content and advertising #NMKTRCH #MKTINGNeuro @lets_NEUROmkt @LoriMeresse @KlbDorine @juliette_barlot

[résia laforesterie @RLaforesterie]

Conceptual consumption: we don’t only buy the product, we consume the brand #MKTINGNeuro #NMKTRCH @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

The big five is one way to do #psychographics. #Model #Firy of personality, the most efficient to explain and predict. #NMKTRCH #MKTINGNeuro @lets_NEUROmkt

[résia laforesterie @RLaforesterie]

Emotions are #inconscious, we are not aware that they are coming, #subconscious, drivers or all our behaviour. Were developp for us to survive #NMKTRCH #MKTINGNeuro @lets_NEUROmkt