Rob Schutz

Founder @Snagged. Co-Founder @Ro. Gave belly rubs at @Bark before that. Co-founder, two small children.

[Rob Schutz @rob]

2025 was year two of @snagged.

We didn’t know exactly how big the year would be. In the end: 467 domain deals totaling $24M+.

Highlights from the year:

⭐️ An in-person, six-figure deal closed in the Appalachian Mountains (paid in gold coins)
🇷🇺 A Moscow deal involving stacks of cash and Russian sanctions lawyers (also in-person)
💰 8 deals over $1M
🏆 Trophy names like Slash*com, Monarch*com, and Scribe*com (plus a lot more we can’t talk about, yet)

The biggest milestone of all: @jarcho officially joining @rob as a Partner. Two friends from elementary school, now running Snagged together.

Along the way, we launched the Snagged marketplace, added 75+ premium domains under representation, published 72 nerdy blog posts, and ordered 100 bobbleheads.

Onward to 2026. 🪝

[Rob Schutz @rob]

@lumis_com @MetaverseWorld @Suhail Nah I think .horse is the future

[Rob Schutz @rob]

@lumis_com @Suhail Thanks for a smooth and seamless process, Team Lumis!

[Rob Schutz @rob]

An Old Lady, a GoDaddy Disappearing Act and a Soul Sucking Auction

The long and winding saga of https://t.co/bSHB3IA7Xu.

[Snagged.com @snagged]

We secured https://t.co/i5d3a6kRZm (@joindeleteme)…and the process to buy it took a much bigger turn than we had expected.

Prior to acquiring the domain, https://t.co/i5d3a6kRZm had been owned by Dr. Luann Linquist, a psychologist in her late 80s who was living in a care facility.

Years earlier, she had used the domain for a project called DeleteStress, but the registration had eventually lapsed and the domain ended up in the expired auction.

We thought we might be able to buy the domain for around $200,000, when we knew it was heading to auction.

But, once the auction started, one bidder increased their bids (right when time was about to expire) for four-hours straight.

Eventually, the auction ended with 356 bids from 32 different bidders, and a final price of $494,352.

The mystery bidder kept us on our toes and reminded us to keep our calendars open when we’re bidding on domains at auction – because you never know when your day is going to be monopolized by someone else trying to secure the same domain.

Read Full Story 👇
https://t.co/xVSi9RLBaw

[Rob Schutz @rob]

@snagged

[Rob Schutz @rob]

@daniel_levine Thanks Dan!

[Rob Schutz @rob]

@BrendonBurchard @garrytan @snagged ha let's talk

[Rob Schutz @rob]

@mynameisdesmond @garrytan @snagged https://t.co/XSrwbYBkHS

[Rob Schutz @rob]

@garrytan @snagged Always a pleasure, Garry. Congrats on your shiny new domain name. 😀

[Rob Schutz @rob]

My favorite part of this saga was finally get connected to the right person internally, who said their team didn’t think https://t.co/sUTCBysS4I was valuable to them and they weren’t interested in buying it.

When I helped them understand that no, they actually owned the domain name, and we were interested in acquiring it, the team came back with an asking price of almost $1,000,000. 😀

[Snagged.com @snagged]

There are definitely easy ways to buy a domain name. Purchasing one from a large corporation is not one of them.

We learned this the hard way while trying to buy https://t.co/uVqTCBJN8r from a massive food company that, (for a surprisingly loooonng time), didn’t seem to know it owned the thing.

We were working with a startup called Plateful, and had helped them originally to secure https://t.co/UFFgjkKmHM. Getting the .com was always the end goal.

The problem was that https://t.co/uVqTCBJN8r had been sitting inside a huge domain portfolio inherited through an acquisition, somewhere inside a corporation large enough that figuring out who actually controlled it became a project of its own.

After months of emails, redirects, and corporate-domain archaeology, we finally reached a guy named “Mike” in Legal & Corporate Affairs.

Mike was a champ. He agreed to track down the right people, and eventually we got connected with the marketing team.

So we made an offer: $25,000 for https://t.co/uVqTCBJN8r.

Then, we got a totally unexpected response. The marketing team said “they” weren’t interested in ACQUIRING https://t.co/uVqTCBJN8r.

We were like, “Wait, whaaaaa??”

We just told YOU that we want to BUY the domain from you, and you think we’re trying sell it to you?? Yeeeesh….we knew this was going to be a long ride.

Once everyone was on the same page, the company confirmed that, yes, they did own https://t.co/uVqTCBJN8r.

And then they told us what they thought it was worth.

$850,000.

At this point, you might assume the story is about an absurdly expensive domain and a company that finally realized what it had sitting in its portfolio.

It gets better.

They sent us research explaining their valuation, and some of the material looked awfully familiar. They had found our own content about domain valuations and were now using it to make the case for why we should pay them more.

Using our own blog posts against us is honestly pretty good.

Fortunately, we didn’t pay $850,000. After some more back-and-forth, we eventually acquired https://t.co/uVqTCBJN8r and the defensive typo domain https://t.co/IXL2nyiaZu for $87,500.

Nine months of trying to find the person who knew they owned the domain, followed by an $850,000 valuation supported in part by our own advice about what domains are worth.

Buying domains is weird.

That’s why we love it.

Read Full Story 👇
https://t.co/l3ZCjHPYnh

[Rob Schutz @rob]

@kritikakodes We have a ton of great names on https://t.co/ujir6EVYc7. Just depends on your budget and how long you are looking to hold for. DM if I can be helpful.

[Rob Schutz @rob]

@itszach @AlexanderTw33ts 👋

[Rob Schutz @rob]

@jasoncwarner @alexisohanian haha would love to help but I don't think Warner Bros will let it go for $5,000. Might need to add a handful of zeros to get their attention. 😀

[Rob Schutz @rob]

@Jon_Ferrara This is very cool, Jon

[Rob Schutz @rob]

@awwstn @lennysan @houmanasefi Gotchu boo. Let’s chat Lenny. 😀

[Rob Schutz @rob]

@katerleonid yup helped them with that one, too

[Rob Schutz @rob]

@katerleonid .org

[Rob Schutz @rob]

@DomainFluent @samcharles haha yes this 100%

[Rob Schutz @rob]

@aidancramer Not at all. Just love hearing all the stories.