Rob Schutz

Founder @Snagged. Co-Founder @Ro. Gave belly rubs at @Bark before that. Co-founder, two small children.

[Rob Schutz @rob]

2025 was year two of @snagged.

We didn’t know exactly how big the year would be. In the end: 467 domain deals totaling $24M+.

Highlights from the year:

⭐️ An in-person, six-figure deal closed in the Appalachian Mountains (paid in gold coins)
🇷🇺 A Moscow deal involving stacks of cash and Russian sanctions lawyers (also in-person)
💰 8 deals over $1M
🏆 Trophy names like Slash*com, Monarch*com, and Scribe*com (plus a lot more we can’t talk about, yet)

The biggest milestone of all: @jarcho officially joining @rob as a Partner. Two friends from elementary school, now running Snagged together.

Along the way, we launched the Snagged marketplace, added 75+ premium domains under representation, published 72 nerdy blog posts, and ordered 100 bobbleheads.

Onward to 2026. 🪝

[Rob Schutz @rob]

@photomatt @akothari @NotionHQ @ivan 100%

[Rob Schutz @rob]

@jpDotAi what's up?

[Rob Schutz @rob]

@JesseTinsley Thanks, Jesse!

[Rob Schutz @rob]

@michlimlim congrats on the upgrade. 😀

[Snagged.com @snagged]

We’ve been sitting with this for a bit as we’ve been working towards launch, but as of this morning, we’ve officially launched the Snagged Swag store.

Premium merch for internet degenerates.

What started as a custom run of super-soft Snagged t-shirts for friends and family somehow snowballed into hoodies, jackets, tees, bobbleheads, and a bunch of other stuff.

When @rob wrote about Bobbleheads*com, of course we had to make a Snagged bobblehead.

When his wife launched SockSockGoose*com, obviously Snagged needed a sock-inspired design.

When we sponsored Rob’s son’s 8U baseball team, it was inevitable we’d end up making shirts for that too.

Honestly, this whole thing has just been really fun.

People seem to appreciate that we put way too much time and energy into making products that are genuinely comfortable and cool.

Does a domain brokerage need a merch store?

Probably not.

But does Snagged?

Absolutely.

Appreciate everyone who’s followed along as Snagged has grown from a side project into a real business doing hundreds of domain transactions a year.

Anyway, it’s live now.

Check out the first drop and let us know what you think.

https://t.co/js6F0DsCUO

[Rob Schutz @rob]

@jasonbosco @helloitsolly 🚀

[Rob Schutz @rob]

@helloitsolly Happy to help. 😀

[Rob Schutz @rob]

@pk_iv @RhysSullivan nbd

[Snagged.com @snagged]

https://t.co/nELN0hK8Ou — now exclusively represented by Snagged.

While every AI company is busy inventing words, misspelling existing ones, or settling for .ai, this is a chance to own one of the most category-defining domains in artificial intelligence.

DM for details and an actual human response 🪝

[Rob Schutz @rob]

If you've spent more than 10 minutes with me in-person, you know that eventually we're going to play "is that domain name taken?". So I finally vibe-coded a version for Snagged. Give it a whirl!

https://t.co/hyrjqgmqvd

[Snagged.com @snagged]

At some point, spending too much time around startups and domains changes your brain permanently.

You stop hearing words normally. Someone says two random nouns in conversation and your brain immediately checks whether the .com is taken.

A while ago, this turned into a dumb game I kept playing with friends. Someone would throw out a domain and everyone else had to guess whether it was taken or available.

The weird part is how bad human intuition actually is.

A domain like https://t.co/xe7lJP1sLj feels taken immediately. You just assume some guy wearing wraparound Oakleys bought it in 2007 for a BBQ sauce brand or tactical fitness app. Then somehow it’s available.

Meanwhile, something like https://t.co/JbNfoPlnjj has apparently existed for over a decade.

The internet gets very strange once you spend enough time paying attention to names.

So, naturally, we built the game.

Now I play it constantly, mostly because it’s impossible to stop once your brain starts trying to predict internet history.

If you want to test your instincts, or accidentally buy a domain you didn’t know you needed, you can play the game here👇

https://t.co/YTqoQ8hLc8

[Rob Schutz @rob]

@bgrynol @Levels @ThroneScience Congrats Ben they’re lucky to have you!

[Rob Schutz @rob]

@Celsius233Books It’s true. Really really tough especially .com domains. They’re very few and far between.

[Rob Schutz @rob]

@kalashvasaniya To register? Basically no. But there are still good deals to be had out there.

[Rob Schutz @rob]

@btal @altina congrats Tal -- such an awesome product, team and X handle. 😀

[Rob Schutz @rob]

@ChrisJBakke @JesseTinsley @Employerdotcom

[Rob Schutz @rob]

@ChrisJBakke @JesseTinsley @Employerdotcom 🙏

[Rob Schutz @rob]

@JesseTinsley @Employerdotcom Was a pleasure working with you and the team, Jesse. Congrats on your shiny new domain name!! 🚀

[Rob Schutz @rob]

@kkteily @alexisohanian Just a long and drawn out process that involved an exhausting amount of negotiation and patience.

Old owners also had to migrate off email etc which can take awhile and is just annoying.

[Rob Schutz @rob]

@kyleledbetter @snagged Was great working with you, Kyle. This announcement has been a long time coming!!

[Rob Schutz @rob]

@pk_iv @devahaz Appreciate you Paul!