Olly

Bootstrapping in public.

Currently $1,000,000ARR ✨

[Olly @helloitsolly]

We sent ONE HUNDRED thank yous in a week

We thanked customers, partners and affiliates

We even shipped our own system to compose thank you emails, attach videos and discount codes, and track open rates and replies

Senja's new marketing strategy is built on the belief that marketing needs to be MORE human

And this is just one thing we've started doing to deliver on it

[Ana @startupwithana]

I said “Thank you” to over 100 people this week in the most personal way possible and it feels AMAZING 💫

[Olly @helloitsolly]

Guess who just got ROASTED

Awesome experience with @asmartbear and @esbenfj

We talked about the challenges of growing Senja from $1,000,000 ARR

Lots to reflect on, and execute

But for now I am just feeling grateful for their time

And the opportunity to keep learning, and become a better founder

[Olly @helloitsolly]

@twigpress @asmartbear @esbenfj Indeed

The insights were gold so it's time to reflect and act

[Olly @helloitsolly]

Guess who just got ROASTED

Awesome experience with @asmartbear and @esbenfj

We talked about the challenges of growing Senja from $1,000,000 ARR

Lots to reflect on, and execute

But for now I am just feeling grateful for their time

And the opportunity to keep learning, and become a better founder

[Olly @helloitsolly]

@zackgilbert @asmartbear @esbenfj Thanks Zack

So good to see you thriving too - can't wait to catch up and learn all about it

[Olly @helloitsolly]

Here's the link to hang out with them

https://t.co/7HY5x7pHJf

[Olly @helloitsolly]

Your landing page sucks

It tries to please everyone, which means it never does

And as a result you spend 100s of hours working on marketing that should drive sign ups but doesn't

Worse, your paid ads will be costly, ineffective and impossible to scale

​Most landing pages show the same content to every visitor

The same headline, the same pitch, and the same call-to-action as someone who's been reading your emails for a year

To fix it, you need to personalize your landing page

Change the headline, pitch, proof and CTA per visitor

If you want to learn more about this, join @brennandunn and @startupwithana in about 30 mins

....

[Olly @helloitsolly]

@nathanbarry @startupwithana

[Ana @startupwithana]

If a restaurant called itself THE BEST VEGAN SPOT IN TOWN, would a meat lover book a table? Probably not, even if the menu has a great steak.

Are you sure you are not driving sales away by making the same mistake with your customers by talking only to one audience?

Join @brennandunn and me on Wednesday 14th of October to learn how to personalize your website to every visitor

[Olly @helloitsolly]

@Max_Buildog They're okay and you can use https://t.co/YClsvSnuMZ but nothing beats customer calls

[Olly @helloitsolly]

Empathy

Understanding how your customers think, and what they want and need

To me this is one of the most powerful remaining moats in SaaS

If anyone can ship fast, shipping the right things and educating customers on them, becomes much more important

It’s not always as fun or as easy as a 24/7 vibe coding marathon. Which is exactly why you need to do it.

That’s why I’m re-reading Deploy Empathy by my awesome friend @mjwhansen.

It has practical advice and specific playbooks for running effective customer interviews.

This isn’t the same as chatting to customers.

Instead it's growing a deep understanding of their problems, the words they use to describe them, and what they're really trying to get done.

If you're building something, read it.

[Olly @helloitsolly]

@ItsKieranDrew Still waiting for my advanced copy...

[Olly @helloitsolly]

@keviduk curious if you’d be open to ‘glowing up’ / refining ai-generated front end

We’re shipping a lot at @SenjaHQ and the product risks losing some of its magic and simplicity

Is it something you’d do?

[Olly @helloitsolly]

@T_Zahil I think you have a real opportunity to build a brand around these events

Could you run them monthly, globally?

Create a listing of them and have others share their events or run one for you?

Create a platform for founders to pair or buddy up for IRL build together days?

[Amar Ghose 🏝 @itsjustamar]

Hosting a little SaaS happy hour in Brighton with @lkr this Friday

Who's around? :-)

[Olly @helloitsolly]

@ifahimreza Yes, and more, including Thank Yous, Reels, 10s more widgets etc

[Olly @helloitsolly]

Senja's new engineer is GOATED

→ Works through the night
→ Reviews my open PRs
→ Fixes and merges
→ Films a video of the changes
→ Records a voice over w/ some sass
→ Sends to the team in Slack

And he's 100% AI

Here he is in action

[Olly @helloitsolly]

@martindonadieu @kaleighf It's coming!

[Olly @helloitsolly]

Do exactly what @KateBour is suggesting

Share what you're learning, share where you're stuck

Build the muscle of debating your ideas and exploring multiple strategies

Journal to reflect on your strengths / competitive advantages and make sure you're using them

Specifically with overthinking - you can't think out of thinking, you have to move the body

[Ana @startupwithana]

I am actually trying to do this!

Anyone has any tips on how to stop overthinking this tho? Overthinking is my biggest blocker

[Olly @helloitsolly]

Do exactly what @KateBour is suggesting

Share what you're learning, share where you're stuck

Build the muscle of debating your ideas and exploring multiple strategies

Journal to reflect on your strengths / competitive advantages and make sure you're using

Specifically with overthinking - you can't think out of thinking, you have to move the body