Rokt

Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment.

[Rokt @ROKT]

Every ecommerce journey leads to the Transaction Moment™ — the point of highest intent, when customers are ready to buy.

That’s where Rokt comes in.

Watch how we help brands unlock value by making each transaction more relevant and more profitable at the moment that matters most.

https://t.co/bAQvieTq2j

[Rokt @ROKT]

The Wall Street Journal asked our CEO & Co-Founder, Bruce Buchanan, why Rokt is doubling down on entry-level hiring while the rest of the industry freezes junior roles and points at AI.

His answer: the companies following the herd in a downturn are the ones that fall furthest behind when it turns.

https://t.co/cyXsCk8r8R

[Rokt @ROKT]

Sam Dozor is Rokt’s new Chief Technology Officer. Sam spent more than 13 years building Rokt mParticle into a leading customer data platform. Now, he’s leading engineering across Rokt’s full platform as we accelerate the next chapter of real-time relevance.
https://t.co/8FWBoCVbJL

[Rokt @ROKT]

Attribution shows where a conversion was recorded. Incrementality is what caused it.

At Rokt, we help advertisers measure true causal impact, so brands can understand the additional conversions, customers, and revenue driven by their campaigns.

Through our partnership with Haus, we help marketers bring more rigor to measurement and experimentation.

https://t.co/iInfbEyvBp

[Rokt @ROKT]

“It’s pure profit without disrupting the brand experience.”

@backcountry’s SVP of Marketing, John St. Juliana, shares how they partner with Rokt to unlock incremental revenue while keeping customer experience and brand control front and center.

https://t.co/nkAIdYXITd

[Rokt @ROKT]

The hidden cost of a marketplace integration partner isn't the fee. It's what it takes to keep it running.

Beach Bunny Swimwear evaluated an alternative to Rokt Catalog for Brands. Two weeks later, they were back. Speed, dedicated support, and clear ownership are the difference between a tool your team manages and a partner that runs alongside you.
https://t.co/OXX3HBrBX4

[Rokt @ROKT]

@varunkundra The Transaction Moment™ has never been more valuable 🙌

[Varun Kundra @varunkundra]

ANNOUNCEMENT: Rokt has just paid out over $1 BILLION to brands.

Rokt is a money printing button: Click enable and add up to 10% more profit.

RT + comment "Rokt" and I'll send you a FREE Profit Gap Agent.

[EMARKETER @eMarketer]

🎙️ We welcomed Ashley Firmstone, SVP @ROKT, to the Behind the Numbers podcast today to discuss what’s most responsible for consumers’ current ad fatigue and where there are opportunities to capture attention.

Tune in to the episode with @nate_elliott: https://t.co/Kfuu2C9wc0

[Pledge1Percent @PledgeOne]

.@jacquijadep, CFO of @rokt believes that leaders need to be curious, courageous, and humble. Read more: https://t.co/9S7MVLVycy

#Pledge1 #WomenWhoLead #WomenHistoryMonth

[Rokt @ROKT]

Every year, we bring the entire Rokt team together for one unforgettable week. This year, we did it in Nassau, Bahamas. Catch the GKO 2026 highlights https://t.co/xY4I2I2Lai

[Rokt @ROKT]

Rokt has earned two placements in the 2026 Singular ROI Index, the mobile advertising industry's most trusted third-party benchmark for ad partner performance. https://t.co/IpBpRFuz5L

[Rokt @ROKT]

As AI reshapes ecommerce by compressing discovery, the stakes at checkout are getting higher.

The Transaction Moment™ now carries much of the work product pages and search once did. That changes how you design, measure, and monetize it.

Our latest white paper breaks down what's shifting and what to do about it
https://t.co/vnUr9T5QFL

[Rokt @ROKT]

Travel brands have more data on their customers than almost any other industry. Most of it sits unused at the one moment it would actually make a difference.

The Transaction Moment™, the window between selecting a flight or hotel and completing the booking, is when intent, trust, and attention converge. The traveler has done the research, made the decision, and is fully engaged. What fills that window determines whether a brand deepens the relationship or wastes it.

Read Anand Shah’s latest blog post on why the Transaction Moment is where loyalty is won or lost in the travel industry. https://t.co/LBy2X5vvKe

[Rokt @ROKT]

Enterprise teams move fast when the proof is real.

That's why we've broadened access to Match Boost and Composable Audiences so customers can use them in live campaigns, measure performance, and build the business case grounded in evidence — not speculation.

https://t.co/dHFEXXeLev

[Rokt @ROKT]

Advertiser diversity and customer experience don't have to be a tradeoff. Rokt's closed, performance-driven network spans enterprise, mid-market, and DTC brands, all vetted for performance, creative quality, and customer fit.

The result is better match quality, less ad fatigue, and more durable outcomes for partners and advertisers alike. https://t.co/1nBX9mUlkt

[Rokt @ROKT]

What can Starbucks' loyalty shakeup teach us about what's next for restaurants?

That earn-and-burn points aren't enough. The new loyalty playbook is built on tiered status, real-time relevancy, and meeting customers at the moment that matters most: checkout.

Read the full take in @RestaurantDive https://t.co/LPM6JTtQ9y

[Rokt @ROKT]

AI agents are killing travel's most profitable revenue stream.

A traveler asks AI to book Miami. Agent finds cheapest flight, completes transaction. Seat upgrades. Insurance. Add-ons. All skipped.

The booking happens. The margin evaporates.

At Rokt, we embed AI-driven relevance at the Transaction Moment™—so travel brands keep margins even when agents control bookings.
https://t.co/yLhRGWE4hL

[Rokt @ROKT]

Strong RPTs matter. Protecting the customer experience matters more.

After testing other partners, @Backcountry returned to Rokt for incremental revenue without compromise.

Hear from Backcountry SVP of Marketing, John St. Juliana and explore the full case study
https://t.co/fNBSuYYMTr

[Rokt @ROKT]

Retail enters 2026 with a different kind of shopper: decisive, informed, and expecting retailers to help them find what they want fast.

In Retail Customer Experience, Bennett Carroccio shares five predictions shaping what’s next for retail.

https://t.co/wAAZToH6SU

[Ron Shah @obviceo]

At Obvi, we are intentionally letting our front-end AOV take a hit. 📉

Most DTC founders obsess over Day 1 profit. But looking at the rising ad costs of 2025, the one-and-done transaction model is a silent killer for growth.

That’s why in 2026, we’re making every first order subscription-first. We’re willing to break even upfront to own the customer relationship and drive LTV.

The problem is that lowering AOV to secure a subscriber creates a massive revenue gap, and you need to recover that margin immediately.

The solution we found? Leaning on @aftersell and using the post-purchase flow to cross-sell aggressively.

Here is the playbook:

1️⃣ Context is king. If a user lands on a "hair health" page, Aftersell ensures the upsell matches that intent.

2️⃣ AI targeting by predicting exactly which offer will convert for that specific user.

3️⃣ The math is that the upsells subsidize the subscription discount.

We lock in the LTV, but Aftersell ensures we still hit our revenue targets on day 1.

So no more guessing where profit leaks are. Aftersell by Rokt is offering an analysis of buying journey strategy here: https://t.co/QdZspFVHAI

#AftersellPartner