ROX

ROX ADAMAS, GLIDING LUXURY.

[ROX @ROXMotor]

A defining moment for ROX. A milestone to share.
The first batch of ROX vehicles has been delivered—a milestone shaped by the team’s perseverance through challenges and the trust of its customers.
Driven by resilience and a determination to deliver on promises, ROX continues towards its ambition to become a global luxury brand.
ROX. Exploring further, together with its owners.
#ROX #ROXADAMAS #ROXOwners #LuxurySUV #GlobalAmbition #ExploreFurther

[ROX @ROXMotor]

A New Chapter for ROX in the Americas.
On October 16, 2026, ROX held its brand launch at Hacienda Márquez, Colombia, marking an important milestone in its expansion across the Americas.
With leading automotive media, including Autocosmos and Revista Motor, in attendance, and dealer partners from Bolivia and the Caribbean signing on-site, the event marked a new step in building ROX’s presence and strengthening its dealer network across the region.
New markets. New partnerships. A world of possibilities ahead.
#ROX #ROXGlobal #Colombia #TheAmericas #GlobalExpansion

[ROX @ROXMotor]

ROX speed. Emirati determination.
Bringing the future of manufacturing to life, right here.
October 30. Our first UAE-made vehicles roll off the line.
A proud moment. A milestone to witness together.

#ROX #ROXUAE #MadeInUAE #UAEManufacturing #AutomotiveInnovation

[ROX @ROXMotor]

A new ROX is coming.
On 10.30, the first batch rolls off the line at our UAE factory.
Built here. Made in the UAE. 🇦🇪
#ROX #ROXADAMAS #MadeInUAE #ROXUAE

[ROX @ROXMotor]

ROX Arrives in Jordan. 🇯🇴✨

On October 15, 2026, ROX celebrated its brand launch and grand opening in Amman, Jordan.
The event brought together over 200 distinguished guests, including renowned TV hosts, business leaders, and leading media representatives.

A new chapter for ROX in Jordan begins—bringing refined design, premium experiences, and a fresh perspective on luxury mobility to the local market.

Jordan, the journey starts here. 🛣️
#ROX #ROXGlobal #ROXArrives #Jordan #Amman #LuxuryMobility #GrandOpening

[ROX @ROXMotor]

🎬 ROX Motor Powers the Premiere of “50/50” in Cairo!
Proud to partner with Yango Play for the premiere of the Egyptian original series 50/50 at The St. Regis Cairo on September 15, 2026.
The event brought together Kinda Alloush, Yasmina El Abd, Hisham Abbas, and the wider cast and creative team, celebrating Arab storytelling and women’s right to choose.
Through this partnership, ROX Motor continues to connect cultures and support local creativity across the Middle East. ✨
#ROXMotor #YangoPlay #5050 #EgyptianDrama #MiddleEast

[ROX @ROXMotor]

A New Chapter Begins in Bolivia. 🇧🇴
ROX has officially arrived in Bolivia, making its debut at EXPOCRUZ 2026.
With 225 guests including business leaders, media and influential voices in attendance, the ROX Bolivia Brand Launch marked a new chapter for ROX in Latin America.
Powered by all-terrain capability, extended-range technology and refined design, ROX made a strong first impression — earning recognition from guests and automotive media, while generating immediate sales interest on site.
From the UAE to Latin America, our journey continues to go further.

#ROX #GOFURTHER #Bolivia #EXPOCRUZ2026

[ROX @ROXMotor]

The world is not one destination.
It is thousands of roads waiting to be explored.
This World Tourism Day, take a road beyond the familiar and see where it leads.
From different roads, ROX takes you to discover one world.
Have you ROXed somewhere new today?
#ROX #WorldTourismDay #GoFurther #ROXADAMAS

[ROX @ROXMotor]

We are delighted to share these memorable moments as Automak Automotive Co. proudly receives the Automotive Excellence Awards – Kuwait 2026. 🏆

We are especially proud that ROX ADAMAS – New Generation Luxury SUV has been recognized as part of this achievement.

This milestone reflects the strong cooperation between Automak and ROX, and the continuous support from the ROX team.

We look forward to achieving many more successes together in the Kuwait market.

#ROX #ROXADAMAS #Automak #Kuwait #LuxurySUV

[ROX @ROXMotor]

Different flags.
Different roads.
One spirit of exploration.
Celebrating Saudi Arabia on its National Day!

#SaudiNationalDay #SaudiArabia #ROX #GoFurther #ExploreMore

[ROX @ROXMotor]

Two years and three stores later, our presence in Ulaanbaatar continues to grow with the grand opening of the new ROX Urangan showroom this September!
It was a pleasure celebrating this milestone with the local community, featuring top rapper Tsetse officially joining us as our brand ambassador and a fantastic performance by national treasure singer Uka.
Renowned actors and cultural figures joined us to experience the luxurious benchmark quality of the ROX Adamas firsthand.
We look forward to this next chapter and welcome you to visit the new space.
#ROX #ROXMongolia #Ulaanbaatar #UranganShowroom #ROXAdamas #GlobalJourney #DriveDifferent

[ROX @ROXMotor]

Where we build matters. So does where we go next.
In the UAE, ROX is bringing together people, design, technology and manufacturing. What we’re building here is meant to travel far beyond here.
As our founder and CEO Jarvis put it: “Wherever ROX goes, we want to take ��Made in the UAE’ with us.”
Built here. Ready for the world.
#ROX #MadeInTheUAE #MadeForTheWorld

[ROX @ROXMotor]

We are not only building vehicles. We are building an ecosystem. 🚘🌐

Behind every intelligent vehicle is a complete value chain—from design and R&D to materials, talent, manufacturing, logistics and after-sales service. ⚙️🔗

ROX uses the intelligent vehicle as a platform to connect industry partners, bringing technology, resources and expertise together in Abu Dhabi to help shape an advanced AI-driven ecosystem. 🇦🇪🧠

#ROX #IndustrialEcosystem #AdvancedManufacturing #MadeInTheUAE

[ROX @ROXMotor]

🤝That handshake marks the start of something big.

ROX and @Pirelli are joining forces once again for Africa Grand Tour Season 2.
Equipped with Pirelli Scorpion tyres—engineered for extreme conditions—every ROX is ready for the road ahead. 🚘🌍

Past journeys gave us confidence. Africa will give us stories.
🔥Let’s roll.

#rox #pirelli #gts2 #roxgrandtour #Africa

[ROX @ROXMotor]

A milestone means more when it is shared. ✨

Joined by distinguished guests, partners and colleagues, ROX marked three important moments on September 3:

🏭 The opening of its Advanced AI Manufacturing Centre
🤝 The signing of an MoU with Etihad
🌍 The departure of Grand Tour Season 2 for Africa

A proud day for everyone behind ROX—and a new chapter already in motion. 🚘

#ROX #IntelligentManufacturing #ROXxEtihad #ROXGrandTour

[ROX @ROXMotor]

The engine’s running, the energy is up, and GTS2 has officially begun! 🇦🇪🏁Right after rolling off the line at our Abu Dhabi AI Manufacturing Centre, two brand-new ROX ADAMAS SUVs took center stage for their official flag-off ceremony.

Their destination? Thousands of kilometers across West Africa, all the way to Morocco. From Abu Dhabi’s sand dunes to the Sahara, this isn’t just a drive it’s proving what homegrown Emirati engineering can do on the world stage.
Press play to feel the excitement in the room as the journey kicked off! ⚡🚘

#ROX #ROXGrandTour #GTS2 #MadeInTheUAE #AbuDhabi #ExploreWithROX #RoadTripVibes

[ROX @ROXMotor]

Innovation meets design. ROX AI Lab & Design Studio now open in Abu Dhabi — expanding tech R&D and creative talent.

The Lab powers our ROX AGENT platform; the Studio unites UAE, and global designers.

Alongside KEZAD manufacturing, we're driving Operation 300Bn. First UAE‑designed ROX? Coming 2027.

#ROX #AbuDhabi #AI #Design #Operation300Bn

[ROX @ROXMotor]

A milestone worth celebrating. ✨

We were privileged to have members of the Royal Family present for the opening of our ROX Advanced AI Manufacturing Centre. This marks a new chapter for ROX.
We are strengthening our capabilities in manufacturing, AI and design, supporting our continued global growth.

And this is only the beginning. 🟟⚡

#ROX #AbuDhabi

[ROX @ROXMotor]

@etihad The sky is your domain, the roads are ours—together, we’re taking Abu Dhabi’s spirit to every corner of the globe! ✈️🚘✨

[ROX @ROXMotor]

🎉ROX GRAND TOUR Season 2 is officially on the road!

Two ADAMAS SUVs from ROX’s initial UAE production batch left Abu Dhabi today, setting off through Nigeria, Ghana, Côte d’Ivoire and Senegal before reaching Morocco.

@etihad and Pirelli are joining us for the journey.
🌍Thousands of kilometres lie ahead, across some very different roads, landscapes and conditions.
🔥Africa, here we come!

#rox #ROXGrandTour #etihad #pirelli #Africa