Rachel Hoagland

Senior VP of Consumer Products, @MLS | Gaming, NFTs & Licensing | Omnichannel, Retail & eCommerce | Repping Just Me

[Rachel Hoagland @RRHoagland]

Here’s a stat to keep in mind:

👉🏽 7 out of 8 World Cups held in the Americas have been won by SA teams.
👉🏽10 out of 11 Cups hosted in Europe? Won by European teams.

Are we looking at another South American takeover? 👀 Drop your predictions ⬇️ https://t.co/jftczQl3DV

[Rachel Hoagland @RRHoagland]

#AI is transforming #SportsRetail, from personalized shopping to smarter supply chains. But at the end of the day, it's trust that matters most. Brands that balance innovation, trust, and data privacy will win in the end. 🥇 @ispo https://t.co/La8JySd30f

[Rachel Hoagland @RRHoagland]

The 2025 United We Play pre-match top, created with @adidas, celebrates the diversity of @MLS — with players from 80+ countries.

This represents such a meaningful connection point between fans, clubs, and the global soccer community. https://t.co/GxeOHt3FDk

[Rachel Hoagland @RRHoagland]

.@MLS and our brand partners aren’t just gearing up for #WorldCup2026 — we’re building what comes next. ⚽️

And we’re just getting started. ☺️ #SummerOfSoccer https://t.co/xMHO2q8TsR

[Rachel Hoagland @RRHoagland]

@Fanatics This is how brands connect today: by meeting fans where they are and making sports culture more accessible than ever.

From the rising buzz around F1 and @FIFAcom to the growth of soccer in the U.S. with @MLS, it’s clear that global momentum is building fast.

#SummerOfSoccer

[Rachel Hoagland @RRHoagland]

Fanatics Fest 2025 was FAN-tastic. 😁

In just its second year, it felt bigger, bolder, and more energized, with an incredible showing from fans, athletes, and brands across every corner of the sports world.

@Fanatics

[Rachel Hoagland @RRHoagland]

@Fanatics There’s nothing better than seeing innovation, culture, and fandom all under one roof.

Events like this are proof that the fan experience is evolving AND thriving!

The energy? Electric.

The engagement? Real.

[Rachel Hoagland @RRHoagland]

Move over ChatGPT! #AgenticAI is transforming e-commerce—personalizing CX, optimizing supply chains, developing dynamic pricing & leveraging shopping bots to find the best deals. The #FutureOfRetail is here! 🛒🛍️ @BernardMarr https://t.co/NnQLi0twJQ

[Rachel Hoagland @RRHoagland]

The @sesamestreet x @MLS collection might seem playful, but it’s deeply purposeful. It connects sport, culture, and childhood in a way that feels nostalgic and new — living in fans’ stories, not just shopping carts. Proud of this collaboration! https://t.co/GmgxVIDIJd

[Rachel Hoagland @RRHoagland]

Global sporting events aren’t just moments. They’re momentum. 🌍
Behind the Olympics & #WorldCup are years of planning, teamwork, and vision. We’re shaping the #FanExperience for 2026 and beyond — with intention, pride, and purpose. ⚽🏅❤️ The world will show up. Let’s be ready.

[Rachel Hoagland @RRHoagland]

AI isn’t a “nice to have” in #retail anymore. It's essential, and it's transforming #CX.

But the best strategies enhance, not replace humanity.

💡 GenAI needs clean, compliant data.
💡 Ops AI = underrated engine.
💡 Governance is a must.

@RTouchPoints https://t.co/AVgw3YQe0C

[Rachel Hoagland @RRHoagland]

Investing in women drives progress, boosting global GDP by up to 6% & sparking meaningful change. Yet barriers like caregiving, motherhood, & health inequities persist. Strategic investing, flexibility, & supportive policies could be solutions.🌟@Forbes https://t.co/yA6lEoUeVD

[Rachel Hoagland @RRHoagland]

@NewEraCap @MLS New Era collections will debut this summer, with special drops tied to the MLS All-Star Game, MLS Cup, and the adidas × MLS Archive Collection.

More to come—this is just the beginning.

#MLS30 #LifestyleBranding #ConsumerProducts

[Rachel Hoagland @RRHoagland]

“We are currently in one of the most exciting chapters in the history of our sport...”

Proud to welcome @NewEraCap as the official on-field cap provider of @MLS!

This partnership brings fans even closer to the players they love. ⚽🧢 https://t.co/i6jRc6jYHV

[Rachel Hoagland @RRHoagland]

@NewEraCap @MLS As soccer continues to grow across North America, this collaboration reflects our shared commitment to building lasting fan experiences, on and off the pitch.

[Rachel Hoagland @RRHoagland]

As we continue to champion diversity and inclusion, it's essential to reflect on the progress we've made and the journey ahead. How can organizations further support and nurture the growth of women leaders?

I'd love to hear your ideas.😊

[Rachel Hoagland @RRHoagland]

One key element that consistently stands out in conversations around #diversity and #inclusion is the role of women in leadership positions. 🚺 What are the benefits of #WomenInLeadership? (a thread)

[Rachel Hoagland @RRHoagland]

Beyond the metrics and business outcomes, having women in leadership serves as a powerful signal of an organization's commitment to equality and fairness. It encourages young professionals to aspire to leadership roles, knowing that their gender will not limit their potential.