Rachel Daniel

Technical SEO Strategist at @amsiveagency and @stonetemple Alumnus. If you want to see my animals, visit -

[Rachel Daniel @RachelH_SEO]

Anyone else noticing the insane amount of spam in the Map Pack for drug/alcohol “rehab” and “detox” related terms, lately? @JoyanneHawkins @mblumenthal @GregGifford

I know I’ve brought it before, but it’s at an all-time high for surfacing crap. Data and more of my rant below...

[Barry Schwartz @rustybrick]

The Google mass deindexing still going on but no real comment from Google on what is up :( old story URL but new chart https://t.co/1q3TR4ex8m

[Lily Ray 😏 @lilyraynyc]

Whoa

[SearchEngineJournal® @sejournal]

Google’s Patent On Autonomous Search Results. via @martinibuster: https://t.co/CtQBQatqyU

#seonews #Google #SEO

[Google Search Central @googlesearchc]

Today we released the March 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/CwCjstgv0H

[Google Search Central @googlesearchc]

Today, we're announcing an algorithmic change that enhances the quality of articles that appear on Discover. We're calling this the February 2026 Discover Core update.

Find out more in our blog post at https://t.co/AqLkmqcoPG

[Google Search Central @googlesearchc]

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. https://t.co/UfAqOHhAAh

[Joe Putnam @JosephPutnam]

The best Lane Kiffin storyline is him staying in Oxford and winning a Natty.

The second best storyline ends with Lane leaving early to take the LSU job only to watch a fired up Ole Miss team win a national title while Lane ends up never winning a title at LSU.

[Glenn Gabe @glenngabe]

This is too good. Founder of GEO platform is shutting it down because he says, "There is no such thing as GEO strategy" separate from brand building. More need to hear this. Share away. :)

[Romain Damery @RomainDamery]

Couldn’t be prouder! 🤩 Winning these awards validates the power of enterprise-scale technical SEO done right and showcases how precise diagnostics, strategic prioritization, and technical expertise can unlock exponential growth! Whatever you do, don’t neglect tech SEO!

[Brodie Clark @brodieseo]

SEO Update: Final update on the &num=100 situation.

We have now received a statement from Google related to the &num=100 parameter being disabled, with the response being somewhat unsurprising.

While @rustybrick was seeking feedback on both the rank tracking implications and the changes to Google Search Console, the response was quite general and didn't answer many of the concerns from the community:

"The use of this URL parameter is not something that we formally support." – Google Spokesperson

The intentionally brief response doesn't shed light on the primary concern: why are our GSC impressions and average position data so out of whack!? I suspect we won't receive a clear answer on this point (covered in more detail in my article).

With this in mind, it is now time to annotate your GSC reports for September 10th, 2025, and move forward with the knowledge that impressions data can be heavily inflated by rank trackers. To such an extent that I've seen situations where impressions declined by a whopping 47%.

There is likely more to this story that makes an explanation difficult to communicate transparently from Google's end, with there being plenty of unusual anomalies within the declining dataset and leading up to the more forceful change that don't make complete sense.

The impact on rank trackers will be one to watch closely. Most tools have said that a top 20 ranking set should be enough for most customers. Personally, I'd ideally like to have the top 100 still, considering how movement beyond position 20 can often be quite helpful to diagnose issues within the work I do.

And with rank trackers ramping up once again, I expect that artificial impressions will also now gradually increase over time. But interestingly, I expect that average position on desktop in GSC in particular will remain higher, considering &num=100 has been disabled.

As a somewhat unexpected outcome, there is now the potential to give more credibility to 'average position' in GSC, which has ironically come at a time when 3rd party rank trackers have had to reevaluate their business models. Again, we don't know the full story behind these changes from Google, but a simple change like disabling &num=100 sure has had far-reaching implications.

And for those who still think that Google will reverse the &num=100 change, there's nothing to suggest that this will happen, unfortunately, with @Jammer_Volts highlighting that Google posted a job ad recently for an "anti-scraper" role within the Search team. This, combined with the statement from Google, gives us pretty much everything we need to know.

More details on the statement from Google and the link to my original article within the comments that gives the full breakdown of the situation, if you need a reference to pass on to your clients.

[Lily Ray 😏 @lilyraynyc]

I'm excited to share my first joint data study with @tryprofound on the @amsiveagency blog. 🥳

We looked at 10 popular business categories to determine which brands/domains are mentioned and cited the most across 6 LLMs. (U.S. data)

Check it out!

https://t.co/eiIGjipuUF

[Google Search Central @googlesearchc]

Today we released the August 2025 spam update.

It may take a few weeks to complete, and we'll post on the Google Search Status Dashboard when the rollout is done:
https://t.co/VyY24LVujq

[Marie Haynes @Marie_Haynes]

Google Analytics has an MCP server!

We can now ask about GA4 data with natural language with an LLM.

https://t.co/2XbKnWJkSB

https://t.co/SmQvLEeZbN

[Michael Lewittes @MichaelLewittes]

Please read this! @lilyraynyc could not be more right about... EVERYTHING in this article.

https://t.co/jCIufSJpuR

[Barry Schwartz @rustybrick]

Google June 2025 core update rollout is now complete https://t.co/p4jr2Rr2LS

[Glenn Gabe @glenngabe]

@inspiredtaste @rustybrick A hard refresh in Chrome revealed it is the Discussion Forum search appearance. Without the hard refresh, it was blank! :) Data starts on 7/2.

[Ryan Jones @RyanJones]

every SEO celebrating cloudflare decision - you realize this will break EVERY tool you use to do audits and analyze both your own sites and competitors right?

[DEJAN @dejanseo]

I got banned from AI Mode for doing this, but now we know what we didn't know: https://t.co/AF0clzghXC

[Mic King @VeryWellVersed]

Y'all, @BustaRhymes sent me this so y'all know in advance what's about to take place at #seoweek

[Brodie Clark @brodieseo]

Big SEO News for Publishers: Google has just announced that the Discover feed will be coming to the homepage on desktop.

I'm now seeing this for one of my logged-in accounts, with this being the first time that I've spotted the Discover feed showing within AU search results.

This is based on an announcement that happened today at the Search Central Live Event in Madrid, with the announcement first being shared by @ClaraSoteras.

This is a big deal for publishers, considering the higher volumes of traffic that are sent via Discover on mobile devices, with this likely being another major opportunity to gain clicks to newly published articles.

I do a reasonable amount of consulting within the publisher space, with the desktop Discover rollout being something that I've kept an eye on through GA4 reporting for some time now.

For instance, in GA4 you're able to setup a page referrer filter for "quicksearch" visits, which is primarily Discover traffic. If you add an additional device filter for "desktop" on top of this, you can see the rollout over time. So far, there have been some spikes in recent weeks, but I'm expecting this to take off in a big way in the near future.

Google Search Console doesn't currently have a way to filter by device type within the Discover reporting, but I would expect that to change now that the release will be becoming official.

If you work on the SEO for publishers that rely on Discover traffic, make sure that they are aware of this change that is on the way. Setup your own traffic filter in GA4 and keep an eye out for on uptick in desktop visitors.