Rachel Saunders

Researcher | Immersive Marketer | Keynote Speaker | ✍️ @advertisingweek @campaignmag @thedrum @eventmarketer @voguebusiness

[The Nature Conservancy @nature_org]

The best time to start caring for the planet was yesterday. The second-best time is now. 🌍

This Earth Day, take action for the lands, waters and wildlife we all depend on because the future is shaped by what we do today. Join us: https://t.co/3I2TDI8aOr

[Dior @Dior]

‘Diorling’ by Cordelia de Castellane: Rise and shine, it’s the first day of school! Now available in Baby Dior stores and on https://t.co/vs8BjTlpPG

[Gallup @Gallup]

A record-low 54% of Americans say they consume alcohol.

[Statista @StatistaCharts]

#Reddit has emerged as the primary source of #AI-generated online content, with large language models (LLMs) citing it in 40 percent of instances. This figure surpasses that of #Google, #YouTube, and #Wikipedia.

[American Red Cross @RedCross]

Our hearts go out to everyone affected by the devastating wildfires in Southern California.

Tens of thousands of people have already been forced to evacuate their homes, and the danger isn't over yet. Hurricane-force winds are fueling these fast-moving blazes, making it incredibly challenging for firefighters to contain them.

Our dedicated disaster responders are on the ground, providing safe shelter, food, and essential support to anyone in need. If you or someone you know has been affected, learn where you can find help and how to support others in need. ⬇️

[CES @CES]

AI isn’t just the future – it’s now. And one of the most talked about topics at CES 2025. Find out more about all of the tech trends by adding the CES 2025 Trends Report to your registration.

[Rachel Saunders @RachelKSaunders]

@andrewsaunders @dogecoin @Shibtoken @pepecoineth @dogwifcoin @POPCATSOLANA @bonk_inu @BasedBrett @MogCoinEth @spx6900 @GIGACHAD_meme 💪

[Rachel Saunders @RachelKSaunders]

@SkaleNetwork @Permissionless ❤️‍🔥

[Rachel Saunders @RachelKSaunders]

@SkaleNetwork Sounds Swell :)

[Rachel Saunders @RachelKSaunders]

@SkaleNetwork @andrewsaunders @jackoholleran 🔥

[Safary 🦁 @Safaryclub]

Growth leaders are the unsung heroes of our industry 🦸

From analytical wizards to meme lords and community builders, they're innovators.

The only certainty is the need to constantly adapt.

That means new narratives, new marketing channels, and new primitives.

We've built relationships with hundreds of web3 growth leaders and are excited to share a few of the very best.

Introducing: 2023's Top Growth Leaders🦁🎉

1. @andrewsaunders, CMO @hashflow
Growth exec, personal brand builder, and TikToker, he does it all

2. @eeelistar, web3 gaming content creator
She’s on a tear, growing her follower base & IP. With all eyes on gaming for 2024, no doubt she hits 100K by EOY

3. @MichaelMigliero, CMO at @playbigtime
OG gaming growth hacker behind one of the strongest web3 gaming launches of 2023

4. @marcb_xyz, content creator
His blog “Dematerialzd” is a must for anyone who wants to understand brands in web3; & he’s growing quickly, taking advantage of the LinkedIn arbitrage opportunity

5. @TPan_Web3, content creator
He’s produced the best articles on the web3 growth strategies of web2 & web3 brands alike. You name it, he wrote about it!

6. @danheld, fractional CMO
From teaching the world about bitcoin to driving growth in its ecosystem and beyond

7. @intern, growth at @monad_xyz
Master of memes. Blowing life into the hottest new narrative going into 2024: evm/acc

8. @YogiBera420, ecosystem at @berachain
Creating the DeFi reverse mullet: ridiculousness in the front (brand), sophistication in the back (novel tech)

9. @blue_clarity, head of marketing & growth @TraderJoe_xyz
Mixing brand strategy with growth fundamentals. Dual role as Arbitrum Delegate, tasked with navigating how to grow an ecosystem as well as a top protocol within it

10. @TheBlockAdopter, head of growth @AngleProtocol
Making Angle the LST of Stablecoins. Ask her about the “best friend” growth strategy

11. @KseniiaBaziian, CMO @PremiaFinance
“Premia Academy” is one of the best in DeFi education, growing the pie one person at a time

12. @Rohan2433, head of growth @biconomy (now @0xAarc)
Strongest web3 B2B growth leader out there, & skilled up many B2B wizards along the way

13. @cattybk, head of marketing @thirdweb
Bringing his creative background to web3 and crushing it on Youtube & SEO to help web3 devs

14. @Louis_Dharma, head @Hansa_Network
Left Immutable to build web3’s first & best growth accelerator, taking teams from funded to explosive growth

15. @matthewbarby, vp of growth @krakenfx
From building a growth strategy in public as CMO of DecentralGames, to growing the pie at Kraken

16. @Quinn2992, vp of growth @SkyMavisHQ (now 🤫)
The 1st to highlight the intricacies of gaming ecosystem personas & an expert on the web3 growth stack

17. @emilylai, vp of marketing @hypepartners
Building a large growth team that's quietly shaping some of the industry’s biggest brands

18. @itsbhaji, CMO @centrifuge
Evangelizing the RWA category, bringing together industry leaders & competitors to help grow the space

19. @hausoftiffany, GM @MagicEden
Navigating the intricacies of being the face of Magic Eden’s growth on Solana and beyond

20. @aingeth, head of global growth @YieldGuild
Growing the largest web3 gaming community & a GenZ luxury collectibles brand on the side

21. @sambino_eth, head of marketing @Treasure_DAO
Treasure’s 1st marketing hire and steward of an increasingly passionate ecosystem for 2+ years

22. @0xChristina, head of growth @avara & @LensProtocol
Leading the charge to evangelize web3 social and the power of Avara

23. @alexanderguy, CMO @zerion
Growing one of the best wallets, with a stellar end of year browser extension launch

24. @0xhsing, head of marketing @perpprotocol
Building a growth team that relentlessly experiments to reduce friction for its traders

25. @AlexShefrin, head of BD @SushiSwap
Building out the strategic BD function from scratch to take the brand to new heights!

Behind every great company is a strong growth leader, & we’re pleased to give them the spotlight they deserve: https://t.co/EAzj0ydh6z

[Rachel Saunders @RachelKSaunders]

Back at it next week! #CES2024 #ces

[Climate Nexus @ClimateNexus]

"If climate isn't in your story it's #ScienceFiction. We are all going to have to start considering climate change as we make decisions about our futures." - @alisonmsmart of Probable Futures at the #HollywoodClimateSummit

[Rachel Saunders @RachelKSaunders]

So proud of you @andrewsaunders 🔥https://t.co/9gquoxVRyg @BlocksterCom

[Rachel Saunders @RachelKSaunders]

60% of #Reddit users said they were 'the person in their friend group that’s always the one recommending new products or services to others.' Insights like this helped inform the Reddit, Inc. experience at #ces2023. Congrats @emmarathe and team!

[Reddit, Inc. @Reddit]

Welcome to our crib, @CES!

At Reddit Future Tellers, you can tap into our tastemaking communities and see how their insights stack up against your own predictions. #CES2023

[Rachel Saunders @RachelKSaunders]

My research findings on how social distancing is impacting people's appetite for experiences is featured today as part of the #ExperienceGood initiative from @thevendry_ - Grateful to be a part of this project with @WereMagnetic
https://t.co/fdYI7gb9DS

[Rachel Saunders @RachelKSaunders]

#FriezeLA preview courtesy of @Endeavor 🙏

[Rachel Saunders @RachelKSaunders]

#ReturnOnEmotion is the new #ROI. Very proud of and inspired by @JessRez for this piece in @adage that explores the importance of emotional motivators in driving consumer behavior.
https://t.co/BZs45zIYAp