Rachel Wilson | Business Owner, Consultant & Coach

Digital geek and owner of #DigitalMarketing agency @KWDigitalUK. SEO, PPC & social media guru. Get in touch for digital marketing help, advice or a quick chat👩

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

I'm excited to announce that on Wednesday, I'll be talking all things SGE at @digitalcityfest uncovering the data & insights we've discovered so far and our predictions for ecomm sites 🧑‍💻

Secure your slot: https://t.co/z6m6QVyAzX 🎟️

#SGE #GenerativeAI #GenerativeSearch

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

The end of another month!

Lots achieved and plenty more goals in place!

Warm, cosy autumn nights here we come! 🍂

#digitalmarketingexpert
#womenindigital
#womanentrepreneur

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

Need inspo for your content strategy? We use STAT to pull out all the long tail search queries that have appeared in the People Also Ask box on Google for a particularly keyword theme. We then use this data to inform the blogs and articles that we write ���

#digitalmarketing

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

This drop down box is called People Also Ask. These boxes contain sets of questions related to the original search query.

If you want to feature in this snippet, you should look to create some keyword optimised FAQs or address questions in your content.

#digitalmarketingtips

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

It's been nearly three weeks since my children went back to the classroom after the longest school holiday of all time!

Do you ever look back on that period of lockdown and think, "How did I get through it?"

#businessmumlife
#fempreneur
#marketingconsultant

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

We’re thinking of changing project management tools.

Our wish list:
- easily schedule tasks / move tasks around
- view the week and month capacity
- store files / link with google drive
- seamlessly start a conversation in a messenger application

Suggestions?

#smallbiztips

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

Page load speed is everything when it comes to your website's ability to rank and convert. That is why we are starting to roll out changed to our client's site whereby we are converting all of their JPEG and PNG images to WebP format.

#businessmumlife
#smallbusinesstips

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

Last month, I went away camping with the family to place where, shock horror, there was NO WIFI! ❌

Would I be able to switch off from the digital marketing world for seven days?!

The answer was yes and I felt SO much better for it.

#digitalmarketingstrategy
#businessmumlife

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

Bottom line is everything and we always have our eyes closely fixed on ROI. Which is why for one of our clients we are so pleased to report total revenue attributable to their digital campaigns has increased by 30% Jun-July and a further 26% July-Aug 🙌"

#womeninbiz

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

I LOVE September. It is definitely my fave month. I 100% get that back to school feeling. This September is full of new things - new clients, new business plans, new house and a new school for my kid.

#creativeentrepreneur
#girlbosstribe
#businessmummy
#digitalmarketing

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

It's appraisal time at KW which means lots of one-on-one time with my team, analysing their performance and understanding their development needs. Let's see how it goes remotely!!

Continuous feedback is fundamental to the team I have built ✅

#digitalmarketinglife

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

Hi everyone! 👋

I am back after a little #digitaldetox ❌

I've had a lot going on over the last month - anyone who runs an agency will know that August is one of the most hectic months of the year. On top of that, I moved house!

Glad to be back!

#businessmumlife

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

The end of another month. These months have just been speeding past since Covid-19 hit, haven't they?

Another month of smashing goals and I can't wait to see what August brings.

What has been the highlight of your month?

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

When the pandemic hit, so many brands pulled out of paid advertising, however for those who continued to advertise on Facebook, the reward was an increase in click through rates and a decrease in CPMs.

How to continue with this now we are out of the other side of lockdown?

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

Over the past few months, I have been involved in some really big International e-commerce migrations. If anyone is going through the same, I would love to chat about learnings and best practice.

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

Half an hour to go until #OneGlobalMind event begins!

Visit the website to watch live!

[TheGlobalClassroom @GlobalClassRM]

Join us for #OneGlobalMind TODAY at 16:30BST

Join @BearGrylls @LindseyStirling @MPeopleHeatherS @aebrennen @leglessBDH @momgerm @Scarisbrickhall & many more as we discuss #wellbeing #mindfulness #mentalhealth

Join us by visiting https://t.co/zF3vA2UWO3

#globaled #edchat

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

This just goes to show the importance of organic in your overall digital marketing mix. If you're not investing in organic, and are relying too heavily on paid advertising, you're not investing in your future conversions.

[Rachel Wilson | Business Owner, Consultant & Coach @Rachel_KWilson]

The liklihood of someone clicking through to your site drops dramatically as your Google ranking position drops

1 For critical keywords, use #paidads
2 For local KWs, concentrate on appearing in the maps feature
3 Write strong informative content & get that featured snippet spot

[House Digital @HouseDigitalUK]

Happy hump day geeks!

If your business hasn't started using email marketing yet, what have you been doing?

Email open rates are 40% higher than they were pre-COVID-19 and brand loyalty is at an all time high.

#emailmarketing #digitalmarketing

[Google Small Business @GoogleSmallBiz]

If you were to go back in time three months, what piece of advice would you give to yourself?