Recognizing and supporting employees is important. A recent study shows it's not just all about money. 65% of employees indicate that merchandise and travel rewards are remembered longer than just cash.
We can help you do this - get in touch: https://t.co/vbxSVVFPse
@JaneFallon@womanandhome I think you are fabulous... and I love Pickle, and your beautiful home (your backyard is my dream). Wear those dungarees with pride. I hope to be as cool as accomplished as you are when I turn 60. Muah!!
Ugh! the new GMB Insights report does not include metrics for website clicks, driving directions initiated, photo views or if searchers found the business on Google Search versus Google Maps. However, we still provide those metrics for you to share with your clients-yeah!
Hyperlocal marketing is newer marketing approach that focuses on smaller number of consumers in very specific area. i.e, it specifically targets people in highly localized regions that want to purchase products/services locally. Are your brand clients optimizing the maps channel?
Content from the "Services" menu in #GMB is now being used to produce a new line of content in SERPs called "Provides:". Ex. below-Lawn Care company shows up with "Provides: Weed control service" because they used those terms in their "Services" info.
May the magic of the Holiday season fill your home with joy and peace. We are looking forward to the day we can see everyone again. Here's to a safer, calmer and prosperous New Year!
Lots of Google Maps updates throughout 2020 was a sign of Google's increased investment in local. They continue to try & make Google Maps more relevant to current times, such as rebuilding its traffic data to help people travel during the pandemic.
Google is releasing a broad core algorithm update. Current optimization efforts you are doing for your clients could be rewarded with rankings & improvement. However, the inverse is also true. As it rolls out, be prepared for changes in rank, traffic and other online metrics.
Google’s algorithm for ranking Business Profiles considers quality of information, listing activity, relevance, etc. Optimizing your GMB Profile sends these signals to Google to rank a business higher in local results. Higher rank means more visibility, engagement & conversions
#Apple Maps continues to invest in innovation. They have launched new features including "Electric Vehicle" trip planning-Tracks your vehicle charge, adds charging stops along the way (making sure to route you to compatible stations) & integrates charging time in your ETA.
Because of convenience and the fear of COVID, 67.3% of all consumers expect to shop online this year for the holidays, a 12% increase from 2019. Being found online will be more important than ever.
82% of smartphone shoppers (92% for millennials) use their device for local search. Making sure yours or your clients listings are optimized is foundational.
Agencies of enterprise businesses can use the #GMB API to upload #Google posts at scale (with the help of a local presence management platform). Brands can feature new products, openings, events, coupons, sales, etc.