Strategic Media

From creating radio commercials to buying radio and podcast media, we know what works in direct and brand response audio advertising. Contact us today!

[Strategic Media @RadioAdExperts]

CopyCon keynote speaker Kristy Martino on storytelling, creative work, and rejecting mediocrity to pave the way for abundance.

https://t.co/pqi10GSt1w

[Strategic Media @RadioAdExperts]

Choosing between geo-targeted campaigns and national media? At SMI, we design campaigns that combine precision and scale to reach the right audience at the lowest effective cost.

https://t.co/KPTSws0G2J

[Strategic Media @RadioAdExperts]

Want to know what it takes to have a number one podcast – or advertise on one? Find out in our interview with the hosts of @npadpodcast.

https://t.co/9mWtQH08bw

[Strategic Media @RadioAdExperts]

A winning audio strategy starts with understanding who is actually listening—and how they engage.

https://t.co/W8AyiB7Z6N

[Strategic Media @RadioAdExperts]

SMI heads to SXSW in Austin, TX March 12-18, joining innovators, creators, and industry leaders for one of the most influential gatherings in media and entertainment. If you’ll be there, let’s connect!

https://t.co/Gf4k90HLMm

[Strategic Media @RadioAdExperts]

Want to know what it takes to have a number one podcast – or advertise on one? Find out in our interview with the hosts of @npadpodcast.

https://t.co/9mWtQH08bw

[Strategic Media @RadioAdExperts]

We’re excited to share that SMI’s Head of Creative Development, @kristymartino, will keynote @procopywriters's CopyCon 2026!

https://t.co/PH9xna8tfJ

[Strategic Media @RadioAdExperts]

Want to know what makes an audio ad great? SMI’s Creative Team talks shop while taking a look back at their top 5 favorite ads from a landmark year in advertising.

https://t.co/tvfwJTDGRg

[Strategic Media @RadioAdExperts]

Recent findings from @nielsen show that Americans spend nearly four hours a day listening to audio, making a multi-channel strategy essential for brands to reach audiences where they actually listen.

https://t.co/lkZccvLrOd

[Strategic Media @RadioAdExperts]

SmartServe is a win-win for the industry, giving advertisers smarter tools to maximize every dollar of ad spend. We’re staying ahead of the curve as early adopters, ready to deploy greater precision for even better results.

https://t.co/E9X75wstab

[Strategic Media @RadioAdExperts]

SMI CEO Jeff Small’s unique approach to giving helps those in need while fostering joy and camaraderie among his team.
#givingback #purpose #community #teamculture

https://t.co/AhtAHnT3TI

[Strategic Media @RadioAdExperts]

The rise of Ozempic signals a broader recalibration of psychological and behavioral norms across society as consumers rewrite the rules around impulse. This is your brand on GLP-1.

https://t.co/QdsL34xquV

[Strategic Media @RadioAdExperts]

The future of audio is louder—and smarter than ever. Our Top 5 Audio Trends For 2026 breaks down the trends shaping how we listen, create, and connect.

https://t.co/leZVIrItJF

[Strategic Media @RadioAdExperts]

The closer you are to your audience, the stronger your signal. Today, we’re diving into how radio has endured for more than a century to become the modern cornerstone of community.

https://t.co/ehhFbSgoCW

[Strategic Media @RadioAdExperts]

What happens when you reallocate a portion of your media budget into AM/FM radio? One SMI client moved 18% of their 2025 budget from Digital to AM/FM Radio and received an additional 26% in incremental orders. Ready to try it?

https://t.co/MLUU0kRWtk

[Strategic Media @RadioAdExperts]

The future of audio is louder—and smarter than ever. Our Top 5 Audio Trends For 2026 breaks down the trends shaping how we listen, create, and connect.
https://t.co/leZVIrHVU7

[Strategic Media @RadioAdExperts]

Every second counts in your #audio ad, so every word, detail, and voice you hear matters. Take it from voice talents Chad Letts and @TonyTeeNeto:

https://t.co/wY6wu9pkO2

[Strategic Media @RadioAdExperts]

What happens when you reallocate a portion of your media budget into AM/FM radio? One SMI client moved 18% of their 2025 budget from Digital to AM/FM Radio and received an additional 26% in incremental orders. Ready to try it?

https://t.co/MLUU0kRWtk

[Strategic Media @RadioAdExperts]

AI-assisted spots are struggling to resonate with listeners. Here’s why:

https://t.co/yV4JiCGjZ4

[Strategic Media @RadioAdExperts]

If Black Friday is your Super Bowl, pre-season planning starts NOW. Seasonality’s influence over buying decisions is a powerful driver that agencies cannot ignore.

https://t.co/OItxg36M0O