Radio Always

Radio is the people. WE make radio. The songs we request, the conversations we want to have, happen on radio. Radio, Always.

[Radio Always @RadioAlwaysZA]

📻 Young people can get started in radio through volunteering at local stations or joining campus stations, says @CapricornFM presenter Lindiwe Manzini.

Here's what she had to say about how radio can better cater to youth interests. https://t.co/5CrkN9Ptgi

[Capricorn FM @CapricornFM]

#CapricornFMHeatTour 🔥

[Radio Always @RadioAlwaysZA]

Earlier this year, @CapricornFM and the @RAF_SA had a road safety campaign to help reduce fatalities on Limpopo roads.

This is how these organisations used #radio to make the provincial roadshow a success

https://t.co/uyGFQKmB1q

[Radio Always @RadioAlwaysZA]

In South Africa, 69% of women aged 15+ tune in to the radio, making up 36% of the total population in this age group. Radio remains a powerful medium for connection, information, and entertainment, playing a vital role in the daily lives of many women across S.A. #WomensMonth

[Radio Always @RadioAlwaysZA]

#WorldEnvironmentDay is commemorated every year on this day to encourage worldwide awareness & action to protect our environment. Radio is the most climate-friendly medium as it generates the least amount of Carbon Dioxide, according to @WRadioAlliance #GenerationRestoration 📻🌍

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

"There is a big debate in terms of attention. Your attention levels are much higher when you put your headsets on - #radio and #audio practitioners need to take advantage of this."

[Radio Always @RadioAlwaysZA]

The #powerofradio👏📻

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

📻 The current state of radio:

- 3 in 4 people listen to radio weekly;
- Engagement with radio is high (5hrs , 12mins average daily listening time);
- 28% of radio listeners are 15-27 years old (Gen-Z)🇿🇦

[Radio Always @RadioAlwaysZA]

"#Radio allows brands to reach millions of people daily & helps brands to grow. It drives traffic, search and e-commerce. Brands that advertise on radio in times of crisis win," said @jacarandafm MD, Deirdre King, at the inaugural #RadioMasterclass2024

https://t.co/fafakJiYnv

[Radio Always @RadioAlwaysZA]

.@sombali: "Radio has become a connection point that marketers can take advantage of. Stations are no longer based in one area — they go to where audiences are — and that's where #SMMEs come in ... They can use radio to elevate their brands."
#PowerofRadio
#RadioMasterclass2024

[Radio Always @RadioAlwaysZA]

We’re thrilled to be participating in today’s @ArenaEventsZA #RadioMasterclass2024 with @dkwonderwoman – the Managing Director of @jacarandafm!

Stream the event live on YouTube https://t.co/HWtDruO2bv
#PowerofRadio #RadioAlways

[Radio Always @RadioAlwaysZA]

"You need to make sure that you're placing the brand in the right space. With African language stations, soapies and dramas are popular, so you could integrate a brand into their storylines," says Sbongi Ngcobo, Business Manager of @ukhozi_fm

#PowerofRadio @ArenaEventsZA

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

"We're moving into a space where listener-orientated content will drive #radio. We are getting insights into how consumer habits are changing & how they consume radio", says @sombali, SABC Business Manager, on the future of radio.
@ArenaEventsZA#RadioMasterclass2024
#PowerofRadio

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

"#Radio seamlessly amplifies other advertising channels. A cross-media marketing strategy amplifies brand awareness and recognition. Radio when combined with TV generates more attention and increases the effectiveness of the ad. It also enhances OOH messaging." - @dk_wonderwoman

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

@dk_wonderwoman "When used alongside TV, #radio is more effective if integrated through the use of common audio features-such as voices or sonic identities. This includes the use of strap lines and music links," says @dk_wonderwoman #PowerofRadio #RadioMasterclass2024

@ArenaEventsZA

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

"The audio landscape is shifting in South Africa and listener journeys are becoming more complex,
but radio still dominates the booming #audio landscape" - @dk_wonderwoman

#powerofradio #RadioMasterclass2024

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

Deirdre King (@dk_wonderwoman), the MD of @jacarandafm delivers her keynote address: “We recently celebrated 100 years of radio in SA and, many years ago, there was a prediction that video would kill the radio star – yet radio continues to thrive and deliver.” #PowerofRadio

[National Association of Broadcasters South Africa @NAB_SouthAfrica]

The @ArenaEventsZA #RadioMasterclass2024 will begin soon!

You can stream it live on YouTube through this link https://t.co/1zA4xrbbVJ

#PowerofRadio #RadioAlways

[Radio Always @RadioAlwaysZA]

@jacarandafm @dk_wonderwoman @ArenaEventsZA "Radio personalities engage all generations and form an emotional connection with audiences creating trust. Many listeners connect to presenters because of things like humour, and hyper localization. They really are the OGs of influencers." 😎 - @dk_wonderwoman #PowerofRadio

[Radio Always @RadioAlwaysZA]

The MD of @jacarandafm - Deirdre King (@dk_wonderwoman) delivers her keynote address:
"Did you know that despite living in the age of digital dominance, radio reaches more than 90% of the population weekly? It's a giant that continues to capture hearts and minds! #PowerofRadio

[Arena Events @ArenaEventsZA]

To present the keynote presentation is Deirdre King on: “Why radio remains the master of marketing” @RadioAlwaysZA #RadioMarketingMasterclass #PowerofRadio