You have gathered this audience because of the nature of your content.. allowing the sponsor to then control the content is self defeating and usually pisses off the very audience you built.
You are in the business of selling an audience.. NOT airtime!
Wake up!
Radio 101..
Podcast 101..
Your content is what attracts your audience.. your audience attracts brands..
Dont prostitute your content to sponsors at the expense of your audience. In simple terms, the sponsor comes on board because they are interested in your audience..
Happy 22nd Birthday @TheRealYaronaFM
With @thapartypapi and @LezozoOnAir are my favorite....met them at @RadioWorx Your boy, mosimane oa diclassic.... Kare tsikitsiki phaa ebe ke hlahlamolla......
I'm crying!! Found the guy😭 he's so happy.....helped him put his lunch in his new lunch bag. He found another surprise in it (snacks)....my heart rn 😩🥺🥺 ❤❤
Make your podcasts pop! Enrol in Radio Worx Content Creation Masterclass. Email [email protected] or whatsapp on 72588966.
Sessions will be online via zoom. Content Creation Masterclass is 4 hours and is designed to fit into YOUR schedule.
This is a good listen. @seabe_george and the team are dropping knowledge on a weekly. Catch on Gabz Fm or check out the podcast on out of home advertising. Its the Weekend Advertising Report.🔥🔥🔥 click link below.
https://t.co/EtrhwSXxg4
Podcasts! As a " traditional " radio broadcaster are you competing with or embracing the wave. Which is the best move for your station?
2020 + Covid-19 restrictions have seen a rise in podcasts. Has this affected your station audience numbers and station revenues?
The kid stepped up to me for a set ko campers 3 years ago and I gave him a residency. He then asked for a shot at some odd jobs ko Yarona and I gave him an internship. Then it was @RadioWorx masterclass and now you know him as @swaythadj with his own show on @TheRealYaronaFM