@AnthonyGaenzle Absolutely agree. There are no magic "one-size-fits-all" marketing tactics.
Know your audience, their needs and goals, and what they need from you.
Factors that need to be included:
1) Data
2) Does it help us understand attitudes, values & behavior
3) We use this informatoin to improve the customer experience and
4) this brings a benefit to the organization in brand or organizational profitability.
We need to stop using "insight" when we talk about "metrics" or "data".
Insight is the understanding that comes from the data.
Matt Bailey from @sitelogic
I can say with absolute certainty that we are all feeling the same heart brokenness today. I only got to spend any real time with Dolly when Gwen and I got to work with her on The Voice. I want everyone to know that she was the EXACT person that you think she is. It was like being with the funnest, most loving, most caring and closest member of your family. Truly a loss for the entire world. We love you Dolly.
"Better decisions start with better intelligence." Kevin Snow
We need to work with AI in a way that makes sense for our audience.
#NISMWebinar#Marketing#Sales
"Don't use AI just to find more prospects."
Use AI to find those who are most likely to become good customers.
But do you know who a "good customer" is for your business?
~ Kevin Snow
#NISMWebinar