Raef Lawson

Executive Director, Profitability Analytics Center of Excellence. Enabling enhanced organizational performance. Previously IMA VP-Research & Policy

[Raef Lawson @RaefLawson]

February 19th at 11:00am ET. Join PACE for a free #Webinar by @GaryCokins on "Analytics-Based Enterprise Performance Management (EPM). Register here https://t.co/PI6rUA0BM5
#managementaccounting #EPM #profitabilityanalytics

[Raef Lawson @RaefLawson]

Boards often hear the conclusion: “The ROI is strong.”
But ROI is not strategy validation. Boards create value when they pressure-test the logic, not admire the output. Read the article https://t.co/slMYuXCniX
#BoardOversight #Strategy #Risk #Governance #CapitalAllocation

[Raef Lawson @RaefLawson]

ROI is a summary -- it’s not an explanation.
Learn more here: https://t.co/DMuTngNI8j
Become a member here: https://t.co/hmeNTMBXNc
#managementaccounting #ROI #economicdrivers #KPIs

[Raef Lawson @RaefLawson]

10 facts about management accounting you may not know!
Management Accounting is a subject I am passionate about and continually studying. Visit our website to learn more about the 10 facts. https://t.co/ypycRHGySr
#CFO #accounting #profitability #CEO

[Raef Lawson @RaefLawson]

Most organizations report profitability well. Very few understand it causally. Read article: https://t.co/yaJf3BPYIh

#CFO #accounting #profitability #CEO

[Raef Lawson @RaefLawson]

CFOs: the next planning cycle demands speed and resilience. From AI governance and rolling forecasts to integration-first M&A, ESG economics, cyber drills, and geopolitics—this roadmap shows how finance leads decisions, not just reports. https://t.co/pHvYKwFQ2l #CFO #accounting

[Raef Lawson @RaefLawson]

From ABC to AI-based costing 🚗💡 VWW Automotive cut heavy maintenance effort and improved accuracy by embedding AI into Oracle EPCM. The future of costing = ABC traceability + AI adaptability. #AIinFinance
Read More https://t.co/qAPc5Sz1NR

#Costing #managementaccounting

[Raef Lawson @RaefLawson]

Happy New Year! Wishing you and your loved ones a very happy, healthy, and prosperous 2026. If you have not already done so, be sure to check out our website this year. https://t.co/F41EtduCyZ Let us help you advance your career and your company! #managementaccounting

[Raef Lawson @RaefLawson]

Have you got your copy of "Unleashing the Power of Profitability Analytics" yet? 📖 The #ebook /#KindleDeals version is 70% off until Dec. 31st! Paperback at the regular price. Get your copy at your favorite online bookseller like Amazon or Barnes and Noble. #management

[Raef Lawson @RaefLawson]

Check out this event. Hope to see you there! https://t.co/T2t2JSZqlA

[Raef Lawson @RaefLawson]

#Cricket and #Accounting are a popular combination!

The skills developed in accounting such as teamwork, leadership and problem-solving are skills needed for a cricketing career. For more details click here https://t.co/ORsrCQV1nO
@asif_masani @TandF_AccForum @IMAUKchapter

[Raef Lawson @RaefLawson]

Celebrating #InternationalWomensDay just gives me one more reason to say thank you to these amazing women PACE volunteers.
💎 Sydney Berger
💎 Ryan Clark
💎 Ganna Demydyuk
💎Toby Hatch
💎 Cynthia Moehlman
💎 Tiana Salmond
THANK YOU!
@arianna_BCI @ima @MinneapolisIMA @NJCPA

[Raef Lawson @RaefLawson]

As part of the PACE Revenue Management Interest Group, this is the first of several webinars/discussions on different aspects of Revenue Management. March 14.
Register free today: https://t.co/URM62X3xEj
#webinar #revenuemanagement
@Financialnewswk @AccountingToday @asif_masani

[Raef Lawson @RaefLawson]

Which of these #Accounting jobs are most likely to be automated by #AI ? Automation can create new opportunities for management accountants to work with AI tools and provide value-added insights to their organizations. @SeanSteinSmith @MinneapolisIMA

[Raef Lawson @RaefLawson]

This has to change! In eBook # 8, an alternate, forward-looking concept- the Capital Preservation Allowance - is described that can overcome the shortcomings of using depreciation expense in investment management. https://t.co/Y658YujY52 @TandF_AccForum @MinneapolisIMA @NJCPA

[Raef Lawson @RaefLawson]

New logo! New Look!

We are excited to share our #rebrand with you.

Our social media channels and website are all now sporting our new logo in various layouts with complementary colors. Become a member https://t.co/hmeNTMBpXE
#newlook @LiuLindberg @asif_masani
@NJCPA

[Raef Lawson @RaefLawson]

Here are a few hockey players that also have #accounting degrees. 🏒 Kate Madigan, although not a hockey player, graduated with accounting degrees from Northeastern University and is now the Assistant General Manager, for the New Jersey Devils.
@MinneapolisIMA @arianna_BCI

[Raef Lawson @RaefLawson]

The most relevant #KPIs for a company may vary depending on factors such as the type of operations, geographic location, and strategic goals. https://t.co/99SJJRvFKE #Accounting #Keyperformanceindicators @AdrianWaite @AccountingToday @NJCPA

[Raef Lawson @RaefLawson]

March 14, at 11:00am ET, we team up in a webinar and discussion to cover selling the same product at different #pricepoints to different demographics - including examples. https://t.co/ll9qBW8LOA #accounting @brett_finance @Financialnewswk @NJCPA

[Raef Lawson @RaefLawson]

Sorry if you were unable to get into the #webinar last week with Jay David. Link to recording: https://t.co/VaZD1rpEf3
AT&T, Verizon, Cricket, and T-Mobile were all experiencing outages/difficulties at the time of the webinar.
@AccountingToday @AccountancyAge
@MinneapolisIMA