Is there anything all UFC fans can agree on?
Iโll try:
UFC marketing is GARBAGE.
The biggest event in UFC history (the White House) got trash AI slop for a promo. And Dana bragged about using AI like we couldnโt tell.
$7.7 billion Paramount deal and this is the promo budget?
Meanwhile, Aldo vs McGregor produced this masterpiece:
Thereโs nothing good about the biggest star in the sport losing on the biggest card ever.
Especially when he loses to an aging โlegendโ with no personality who is now sitting out the rest of the year despite being perfectly positioned to fight 3 times in 2026.
And somehow it gets worse.
Lightweight is the best itโs been in years and now the champ refuses to defend the belt for the rest of 2026.
But sure, celebrate Ilia losing.
Instead of Ilia vs Islam, Ilia vs Paddy, Ilia vs Arman and possibly Ilia vs Volk 2, we get none of them.
People are so blinded by their hate for Ilia they canโt admit the obvious:
This was horrible for the UFC.