Rafiq Phillips

A brilliant idea without a clear path to the right audience is just a beautiful secret.
@TEDFellow
@NabeelahMia's husband

[Rafiq Phillips @rafiq]

An indexable url https://t.co/usSOVmdryh @MarkLives

[Rafiq Phillips @rafiq]

AI is collapsing the marketing funnel. So what's the role of the brand? @MarkLives by @CharlesLeeZA https://t.co/Bu5rT9dhBI]

[Rafiq Phillips @rafiq]

@TylerReed so many tweets recently. What's changed?

[MarkLives.com @MarkLives]

Today in MarkLives Media: AI is collapsing the marketing funnel. So what's the role of the brand? • Industry experts look at how AI is changing the role of brands, and why marketing, SEO, PR and customer experience now need to work together. https://t.co/lkKdsfqEi5

[Rafiq Phillips @rafiq]

AI is collapsing the marketing funnel. So what's the role of the brand? @MarkLives by @CharlesLeeZA https://t.co/Bu5rT9dhBI]

[Rafiq Phillips @rafiq]

Got to add my 2 cents to this newsletter 👐

[MarkLives.com @MarkLives]

Today in MarkLives Media: AI is collapsing the marketing funnel. So what's the role of the brand? • Industry experts look at how AI is changing the role of brands, and why marketing, SEO, PR and customer experience now need to work together. https://t.co/lkKdsfqEi5

[Dustin @r0ck3t23]

Marc Andreessen just named the lie that held for a hundred years and is collapsing in real time.

We gave authority to the people who explained things. Not the people who built them.

And nobody questioned why.

For a century, builders created and journalists translated. The public accepted it because complexity demanded a middleman.

But the middleman was never the expert. The middleman was the channel.

And we mistook the channel for the source.

Andreessen: “You set it loose and it will write you literally a 30-page answer. This is basically like a textbook on any topic.”

Any topic. Infinite depth. Zero cost. No gatekeeper.

He has a name for what comes next. Practitioner media.

Andrej Karpathy doesn’t sit across from a journalist. He turns on a camera and teaches the world how the architecture works. No filter. No editorial framing. No one deciding what you’re ready to hear.

The press calls it dangerous.

They are not protecting the public. They are protecting the bottleneck that gave them power.

The critic always needed the creator. The creator never needed the critic.

They just had no other way to reach the world.

Now they do.

[MarkLives.com @MarkLives]

#TheMarkAwards 2026: Shortlist now out!
Winners to be revealed on Saturday 12 September. Congratulations to the shortlisted agencies and brands.

https://t.co/h66fjw2EuV

[Rafiq Phillips @rafiq]

This was a surprise. See you at #TheMARKawards @MarkLives
One category in particular made possible by people you meet on these twitter streets @cathjenkin @sheraan

[Naritive @naritive]

We've been shortlisted in eight categories at this year’s #TheMarkAwards
- Brand of the Year
- Business Model Innovation
- Product Innovation
- Emerging Technology
- Early Stage Technology
- Partnering for Growth
- SEO/Search
- 2 shortlists in the AdTech category

[Rafiq Phillips @rafiq]

Quick catch up with @RubyGold 👐
The radio station has moved in next door to @naritive

[Rafiq Phillips @rafiq]

Where's the hydration break? @Springboks 🤣

[Rafiq Phillips @rafiq]

Happy Friday wwworld. It's @Springboks season so I'm wearing green and gold for #bokfriday

[Rafiq Phillips @rafiq]

@googlecloud @googleafrica The security and queues makes sense. @PresidencyZA is here #googlecloudsummitjhb

[Rafiq Phillips @rafiq]

Morning wwworld. At the @googlecloud summit Johannesburg

[Rafiq Phillips @rafiq]

Dembele dembele dembele

Talk about signing it into existence

[Rafiq Phillips @rafiq]

@disagecko @RomanCabanac 35, that was around 9am. A cool morning in CJ & CN.

[Rafiq Phillips @rafiq]

Level up wwworld 👐

[Naritive @naritive]

To fix the digital advertising ecosystem, you don’t just throw stones from the outside.

You pull up a seat at the table. We are incredibly proud to announce that Naritive is officially a member of the @IABUK

[Rafiq Phillips @rafiq]

Sorry #civ

[Rafiq Phillips @rafiq]

@cathjenkin Happy birthday 👐

[Google Cloud Tech @GoogleCloudTech]

Introducing the Open Knowledge Format (OKF), an open specification that formalizes the LLM-wiki pattern into a portable, interoperable format.

AI is only as smart as the context we give it. As we build more advanced, agentic AI systems, they need accurate metadata and context to be useful. But in most organizations, that context is locked inside fragmented data catalogs, isolated wikis, scattered code comments, or the minds of senior engineers. Every time a new AI agent is built, teams are forced to solve the exact same context-assembly problem from scratch.

To solve this, we've announced OKF, a vendor-neutral, open specification that formalizes the "LLM-wiki pattern" into a portable, interoperable format. It provides a standardized way to represent the enterprise knowledge that modern AI systems rely on.

— Just markdown: readable in any editor, renderable on GitHub, indexable by any search tool
— Just files: shippable as a tarball, hostable in any git repo, mountable on any filesystem
— Just YAML frontmatter: for the small set of structured fields that need to be queryable: type, title, description, resource, tags, and timestamp

We’ve also shipped reference implementations to help you hit the ground running, including an enrichment agent for BigQuery, a static HTML visualizer, and live sample bundles on @github → https://t.co/ilhAMCrcTc

➕ Knowledge Catalog can now natively ingest OKF!

Stop reinventing data models and building bespoke integrations for every new AI tool. Here's more about how OKF works → https://t.co/FR4kJRsgEH

[Rafiq Phillips @rafiq]

Thank you @lumenresearch

[Naritive @naritive]

Viewable is not the flex. Attention is.
Lumen measures the reality of attention through eye-tracking while Naritive builds ad experiences that earn it, hold it and turn attention time into action.
Because being seen is not the same as being noticed by a human.