Raghavendra Hunsur

observe, absorb, curate

[Raghavendra Hunsur @Raghav_Hunsur]

@thegabriel72 That’s not my Map

[Raghavendra Hunsur @Raghav_Hunsur]

@jamescoder12 AI

[Karthik 🇮🇳 @beastoftraal]

Ather's announcement of the Tamil dashboard (well-timed for Pongal) made me go back to the time when the company announced the launch of its Kannada dashboard, for Kannada Rajyotsava Day on November 1, 2025. The Tamil ad has actor-director Parthiban using his famous Tamil wordplay to talk about Tamil, as a language, and then introducing the scooter's Tamil dashboard, with a nod to his famous 'Dubai Kurukku Sandhu' comedy too :)

Parthiban speaks entirely in Tamil, addressing Tamilians directly - understandably so. But interestingly, Kannada actor Ramesh Aravind (who, incidentally, has a sizeable body of work in Tamil cinema too) spoke in a mix of English and Kannada. Ramesh seemed to be addressing more of the non-Kannadiga population than Kannada-speaking, asking people to learn Kannada through small, simple methods using everyday conversation.

Why this change? Is it because of Bengaluru's famous cosmopolitan nature, and the predominant grouse of the local population that those who make the city their home do not make an attempt to assimilate into the local culture (with knowledge of Kannada cited as a gateway for such assimilation, even though cultural assimilation can happen in many more ways than just speaking or understanding the language)?

But isn't Karnataka much, much bigger than just Bengaluru? Step away from Bengaluru and you would more likely need to understand Kannada for everyday conversations in most other cities in Karnataka. Not very different from stepping away from Chennai, into the many other cities of Tamil Nadu.

The other logical miss was the fact that the Kannada dashboard was meant for people who understand, prefer, and love that language. Not those who are learning it (or not) to assimilate into the local culture. Ather anyway has multilingual dashboard; so, someone who lives in Bengaluru and has Hindi as their mother tongue, would rather choose the Hindi dashboard, over the Kannada dashboard. There's no point in addressing them in a mix of English and Kannada, and introducing the Kannada dashboard to them.

The Tamil ad plays first, followed by the Kannada ad.

#marketing #advertising #language

[Raghavendra Hunsur @Raghav_Hunsur]

@PsycheWizard Onnection - Strength - Purpose

[Raghavendra Hunsur @Raghav_Hunsur]

@insidemanifest 120 Ztv

[Raghavendra Hunsur @Raghav_Hunsur]

@shankaranandbr1 @sanatan_kannada We will. Thanks

[Raghavendra Hunsur @Raghav_Hunsur]

@IMPACT_onnet @timesofindia @RCBTweets 11 ‘Fans’

[Raghavendra Hunsur @Raghav_Hunsur]

@vijaythottathil Even I thought hez a fool till AI generated this !!

[Raghavendra Hunsur @Raghav_Hunsur]

@sayajiraogaikwa No breakfast.
Having protein heavy lunch is the way for me.

[Raghavendra Hunsur @Raghav_Hunsur]

@paddehuli91 😂😂😂😂

[Royal Challengers Bengaluru @RCBTweets]

Look what we made of that 1% chance 🥹

#PlayBold #ನಮ್ಮRCB #IPL2024 #RCBvCSK

[Raghavendra Hunsur @Raghav_Hunsur]

@Vickypedia_007 I live for creative approach..
This is class 👏 👌

[Golden Globes @goldenglobes]

The winner for Best Song - Motion Picture is @mmkeeravaani for their song "Naatu Naatu" featured in @RRRMovie! Congratulations! 🎥✨🎵 #GoldenGlobes

[Raghavendra Hunsur @Raghav_Hunsur]

Comments Pls..

[Kunal Shah @kunalb11]

Truth seekers are generally disliked as they burst the belief bubbles that usually bonds a group.

[Raghavendra Hunsur @Raghav_Hunsur]

@TauntingTom @shetty_rishab No sir,, TV is a different screen and a target group audience experience altogether. Shall explain the science and psychology behind the content decisions we make if you could give an appointment.

[Raghavendra Hunsur @Raghav_Hunsur]

Dear @shetty_rishab kudoos for the masterpiece. This movie will be part of history as our cultural pride.
Hats-off to all the technicians and the monster performer inside you 🤗

[Vidyarthi Bhavan @VidyarthiBhavan]

'ಪ್ರೀತಿಯಿಂದ ರಮೇಶ್ - ಯಶಸ್ಸಿನ ಸರಳ ಸೂತ್ರಗಳು' ಪುಸ್ತಕದ ಲೋಕಾರ್ಪಣೆ ನಂತರ, ಇಂದು, ನಮ್ಮ ಆಪ್ತರಾದ ಜೋಗಿ ರವರು ಖ್ಯಾತ ನಟರಾದ ಶ್ರೀ ಅನಂತನಾಗ್ ದಂಪತಿ, ಶ್ರೀ ರಮೇಶ್ ಅರವಿಂದ್  ದಂಪತಿ ಹಾಗೂ ಝೀ ಕನ್ನಡದ ಶ್ರೀ ರಾಘವೇಂದ್ರ ಹುಣಸೂರ್ ರವರೊಂದಿಗೆ ವಿದ್ಯಾರ್ಥಿ ಭವನಕ್ಕೆ ಭೇಟಿ ನೀಡಿದರು.

[Raghavendra Hunsur @Raghav_Hunsur]

Unfortunate Visuals

[Prashant Natu @natusuvarna]

Very much unfortunate visuals