Every crisis has a way of revealing something larger than an immediate fix.
Sometimes the real breakthrough is not managing the crisis better but outgrowing the dependency that caused it in the first place.
As someone once said: “The best solutions don’t just solve problems. They dissolve them.”
Right now, global fertilizer supply chains are under strain because of the blockage in the Strait of Hormuz. Urea prices are reportedly up sharply. Phosphate supplies are tightening.
And yet, in the middle of all this, about 2,000 Indian farmers have just completed another full season with zero synthetic inputs. Normal yields. Lower costs.
Not a pilot project. Not a theory. They’ve been doing this since 2019.
What struck me most is that 80–90% of the farmers return every season, not out of loyalty to a movement, but because the economics work.
Yields comparable to conventional farming. Lower input costs. And produce that tests residue-free every single time.
A working model. Built right here in India.
This video by @UFCo_India captures a remarkable agricultural breakthrough built on over two decades of work by @naandi_india , the same organisation that first helped create the @arakucoffeein story in Andhra Pradesh.
After seeing the success of regenerative farming with Araku Coffee, Naandi Foundation, which I’m privileged to chair, spun off Urban Farms Co. as a social enterprise with an ambitious goal: to create a nationwide “food grid” of regenerative vegetable farms serving urban India.
Today, Urban Farms Co. & its partner farmers have demonstrated that food can be grown at scale without urea, synthetic fertilisers or pesticides.
They now grow more than 50 varieties of vegetables across states ranging from Himachal Pradesh to Karnataka, Telangana, Maharashtra, Rajasthan & Chhattisgarh, supplying nearly 10,500 tonnes of vegetables per year.
And this is not confined to company-owned farms. Over 1,200 partner farmers are generating sustained profits through regenerative, residue-free agriculture.
Available currently in Delhi NCR, Chandigarh, Mumbai, Pune. On Blinkit as well.
The future of food may not run on imported chemistry.
It may well run on healthier soil, better science & farmer economics that actually work.
Bravo to Vikash, Raheel and Madhur, who are leading this mission at Urban Farms Co. & who took on the challenge of @manoj_naandi to prove that regenerative agriculture can move beyond philanthropy and become truly market-ready.
Excited to host @RaheelWagle at PPPF 2025!
As the CFO of @naandi_india and Urban Farms Co., Raheel drives impactful initiatives in education, sustainable agriculture, and skill development across India. Since joining Naandi in 2016, he has been instrumental in creating innovative funding models and cost-efficient strategies to maximize impact.
A Chartered Accountant with prior experience at Deloitte and Cummins, Raheel combines his financial expertise with a deep passion for community-driven change.
📅 10–11 January 2025
📍 Gokhale Institute & Bhandarkar Institute, Pune
🎟 Secure your spot at https://t.co/veKscNCkLe – join us to hear his inspiring journey!
As the founder of @NanhiKali , our Chairman @anandmahindra aptly puts it, this Nationwide Girls Football Movement will be the next Storm (“Toofaan”) these girls will kick up.
Hence we will debut screening this film nonstop in our Paris Cafe of @arakucoffee during the Olympics.
The world is ready for the biggest celebration of sport to kick off tomorrow in Paris.
The ability of sport to equalize and empower people, especially youth, is undeniable.
I am delighted to say that at @nanhikali too, we are harnessing the ability of sport to build confidence and self-esteem.
Sport is an integral part of our programme, combining with our curriculum focusing on English, Math, Digital & Financial Literacy and Soft Skills.
Our teams organized ‘Toofan’ last year, a grass-roots level nationwide competition that gave young people like Jayshree, Kristina, Nima, Niyati, Purvi, Rinkal, Sadiya, Sandhya, and Subhangini, who feature in this video, the confidence to Rise and re-imagine themselves.
The Naandi Foundation’s (@naandi_india) Araku Cafés in Paris will showcase these remarkable sportspersons to the viewers and participants of Paris 2024 starting today.
Taking what is a grassroots sporting revolution in India, to the world.
@MahindraRise@KCMahindraEduc1@gnwLisa
#LessonsFromAFootball #EveryGirlMatters #TogetherWeRise #Olympics #Paris2024
Onwards and upwards @manoj_naandi The world is beginning to understand and appreciate the pathbreaking work that @naandi_india and @UFCo_India are doing in the field of regenerative agriculture 👍🏽👍🏽👍🏽
What a great feeling to see our newly opened Araku restaurant in Mumbai packed with people enjoying the ambience, food and of course the renowned Coffee! Do check it out…especially during this Holiday Season…By eating there, you become part of the Arakunomics movement, a social enterprise which has fostered one of the world’s finest Coffees from the Araku Valley and which is leading the shift to sustainable Regenerative Agriculture.
https://t.co/CDI2YL4TPh…
When a mainstream newspaper writes about @arakucoffeein by @naandi_india opening the first ever Regenerative Agriculture based Restaurant then you know it’s a new milestone in Food.
Glad @IndianExpress did this & called out all the heroes especially Jorge Zapata our Architect.
Weekend Quiz:
Built in 1897 by Nawab of Surat, this turn of the century building with colonnade architecture is the next space to experience the magic of @arakucoffeein which started its journey in with the British planting it in Araku in 1902.
Where is this?
opening 🔜 .
To heal Delhi’s pollution, Regenerative Agriculture MUST be given a chance. It provides a remunerative alternative to stubble burning while simultaneously increasing soil productivity. @VikashAbraham of @naandi_india stands ready to help. Let’s do it!
As the Chairman of the Board of Araku Originals, I can’t argue with this choice of gift! It just makes me very, very proud. Araku Coffee is the perfect example of ‘The best in the World, Grown in India’…
UK’s First Lady Akshata Murthy visited the @arakucoffeein pop up store at the G20 pavilion in Delhi today.
LThe 100,000 tribal farmers will be elated (like team @naandi_india is) that the story of brand ARAKU is travelling to the highest offices around the globe. 🙏
There was much to celebrate. 20 years of work by @naandi_india in Araku; plus the 2nd anniversary of the Araku Café in Bengaluru. An incredibly bright & energising space that has been nicknamed the ‘Apple Store of Cafés’ & has become an iconic gathering place in the city. What’s not known very widely is that the Café is a full-service restaurant and the menu is delectable. I’m delighted that the Mumbai outlet will be opening soon!
@JioCinema What ever you team is doing is not helping! Instead ask some of your team members to go to the stadium, log in through zoom and send everyone a link. Lol!