Recent video production i did for @remoduzk
One prospect hopped on a call after watching our YouTube content, worth a $25,000+ engagement.
handled the idea, packaging, scripting, video editing, setup guidance, and funnel building
Had a call today with someone trying to move upmarket.
They generally have a skill that they’re great at, but no offer and no structure for sales
No structure.
No read on where it was going.
No plan to move it toward a decision.
They built a great product and walked into the room hoping it would sell itself.
It won’t and didn’t
Here’s the actual problem and how to fix it.
The mistake is thinking the offer does the closing.
At small deal sizes, it can the buyer is spending little, deciding fast, and a good offer carries the weight.
Upmarket, the buyer is spending real money and answering to other people.
They don’t need a better offer. They need to be led through a decision.
That’s a different skill, and most people never built it because they never had to.
A sales call isn’t a pitch.
It’s a structured conversation with a destination.
If you don’t know where you’re steering it, the buyer feels that, and uncertainty reads as risk.
Risk kills upmarket deals faster than price ever will.
Here’s the diagnosed structure I use to close multi $40k deals:
Open by framing, not pitching.
First two minutes you set the agenda. “Here’s what I want to cover, here’s roughly how long, and at the end we’ll both know if this is worth taking further.”
You just told them the call has a destination and that “no” is on the table.
That lowers their guard and hands you control at the same time.
Spend the bulk of the call on their situation, not your service.
What are they trying to fix, what have they tried, what’s it costing them to leave it broken, what happens if they do nothing.
You’re not being curious for its own sake you’re building the gap between where they are and where they want to be.
The size of that gap is the size of the deal.
Quantify the cost of the problem.
Upmarket buyers justify spend against a number.
If the problem is costing them $400K a year, your $60K solution is obvious.
If you never surface the number, you’re just expensive.
Present the offer as the bridge, not the hero.
Once you understand the gap, you frame the offer as the specific path across it tied directly to what they told you.
Now it’s not a generic package. It’s the answer to the problem they just described in their own words.
Test the close before you close.
Most people pitch and then go silent, hoping.
Their answer tells you exactly where you stand. If yes, move to next steps.
If hesitant, you just surfaced the objection while you still have time to handle it.
Always name the next step.
Never end with “let me know your thoughts.” That’s how deals die. End with a defined action and a date: proposal by Thursday, decision call Monday. You control the tempo or the deal controls you.
If you’re after closing consistent lucrative deals, you need structure and packaging but most importantly you need certainty that you are the person that will deliver the success they are eager to find
simple
Knowledge is not power nor will it attract wealth
This thought alone is why you’re anxious and doubtful of your current knowledge
However if your knowledge is organized and practically directed at plans of actions to the definite end of accumulation of money
Then you’ve found the missing link to gauging past your exact situation
Levels to understanding
One YouTube video per week for 6 months will put you ahead of 95% of your niche
• Prospects start finding you before you find them
• Every video becomes a sales asset, works while you sleep
• You build a library of trust that No cold DM can compete
Here are 7 rules I follow to never miss a week while running my clients channels simultaneously:
6. Stop checking views after you posted the video
Views, subscribers watch time all vanity metrics
We had a video get 400 views and it booked a prospect looking to raise $50M That one video was worth more than 100k random views.
5. Your first take doesn't need to be perfect.
It needs to exist, most people rerecord 6 times, hate all of them, and post nothing.
A raw video with the right idea will always beat a polished video that never goes live.
4. Write the title and design the thumbnail before you script anything.
If the packaging is weak the content behind it doesn't matter.
Nobody will see it.
3. Look outside your niche for formats.
A title structure that blew up in the fitness space can work in B2B if nobody has tried it yet.
We did this for a client and one video hit 26.3x his channel average
2. systemize idea, scripting and recording days.
I spend one hour on Monday writing 4 video ideas for the month.
Tuesday I work on titles and thumbnails.
Wednesday I write all the scripts
Thursday or Friday is usually our recording days
By the time I hit record every decision is already made
I'm just talking to the camera like my best friend.
1. Treat content like your life depends on it.
Doesn't matter if you're tired, busy, or not feeling creative.
The people who disappear for 3 months and come back "motivated" never build audience or personal brand anywhere.
Want to eliminate every competitor you have in the next 90 days?
Step 1 : Start a YouTube channel
Step 2 : Give away everything you know for free
Most of your competition won't do it, they will gatekeep
@theaymanarab Alternative idea:
I don’t know if you’re getting a new one for YouTube
but if you are just asking for Yt videos then produce Miro board or Google Doc videos ( you used to do ) until you get back