Rakesh Kumar

On a quest to live a healthy, wealthy, and happy life.

[Rakesh Kumar @RakeshTheKumar]

The fastest way to become frustrated as a creator is to judge every video by views.

The fastest way to improve is to judge every video by whether it achieved its objective.

Agree or disagree?

[Rakesh Kumar @RakeshTheKumar]

One of the biggest mistakes content creators make:

They judge every video by views.

A video gets low views?

"That video failed."

A video gets high views?

"That video succeeded."

This mindset is costing creators more than they realize.

Let me tell you how...

[Rakesh Kumar @RakeshTheKumar]

TL;DR:

• Views measure attention
• Attention is not the goal
• Every video has a different job
• Different jobs require different metrics
• Success = achieving the intended outcome
• Stop measuring views alone
• Start measuring whether the content did its job

[Rakesh Kumar @RakeshTheKumar]

Your future won't be determined by what you know.

It will be determined by what you do with what you know.

[Rakesh Kumar @RakeshTheKumar]

You've watched the videos.
Read the books.
Bought the courses.

So why hasn't your life changed?

[Rakesh Kumar @RakeshTheKumar]

Now go back to your two lists.

For every item on List 1, add a corresponding action to List 2.

Course on content creation?
Publish a video.

Book on business?
Talk to a customer.

Fitness videos?
Complete three workouts.