@Mehwish_Bat00l Brands must prioritize sensitivity in campaigns. Exploiting humanitarian issues for promotion is unacceptable. Backlash led to the removal of their campaign.
#FormanitesWrite
@Mehwish_Bat00l At Entrepreneurial Fiesta I visited the stall called " ocean stone " which was selling hand made jewellery and the tagline I would suggest for the brand is
"Handcrafted Elegance, Tailored to Your Personality."
#FormanitesWrite
"Chess is gambling".I first heard this when I introduced chess as subject in government school. Fast forward today: @hasanraheeem has found his new band in form of young girls of @ZindagiTrust adopted govt school, the same school,where both chess and music are now school subjects
(2/2)
It also features the locations of their stores across Lahore and the website address.
The receipt with a 3D effect on which "Now Pay Less" is written enhances the look of the billboard.
Overall the copy of the billboard is good, I would not probably change anything.
(1/2)
This billboard is located opposite the Doctors Hospital Johar town above the Cakes&Bakes.
The billboard is of Carrefour supermarket located at multiple places across Lahore and Pakistan.
The billboard follows the logo colour scheme of red and blue.
#FormanitesWrite
Copywriting Activity:
- Take a picture of any billboard in the city
- Post the picture on Twitter & discuss what makes it effective or ineffective in terms of copywriting & design
- If you have to rewrite this copy, what changes will you make
- Use hashtag #FormanitesWrite
(5/5)
It is the most illogical and bad product placement I have ever seen in an ad, on top of it the CGI used is the worst. This is why it made it to the worst ads list.
#FormanitesWrite
Worst Ad:
(1/5)
The Ad I chose as the worst Ad is the "Mezan Group" Ad for their product "Cola Next" featuring Urwa Hocane and Humayun Saeed released in 2018.
https://t.co/CRffNUsg2j
(4/5)
It failed to engage with the audience as it was targeting the same consumer base that was already captured by Pepsi and Coca-Cola. They should have started with awareness ads instead of these flashy illogical ads.