Ramøn ⭐⭐⭐⭐⭐

★ Comunicación y marketing online y formador. Analista de datos. Por SEO y Google Ads traigo ventas.Auditoría GRATIS de web. Comparto sobre GA4, Python,R,SQL

[Juan González Villa @seostratega]

Por fin: Search Console ofrecerá datos de impresiones (no clics ni CTR) en AI Overviews y AI Mode.

Empezarán a verse en modo test en una serie de propiedades (yo por ahora no lo veo en ninguna).

¿Qué datos veremos? Según el pantallazo compartido, tendremos impresiones, páginas, países, dispositivos y fechas, incluyendo horas del día. También se reportarán los resultados de IA generativa dentro de Discover.

Que yo sepa no se reportará la query, ni la que ha usado el usuario, ni el fan-out de Google (algo que Bing Webmaster Tools sí ofrece).

Y por lo que creo, tampoco habrá forma de separar las impresiones de AI Overviews y AI Mode de una misma URL.

[Claude @claudeai]

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude.

Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

[Juan González Villa @seostratega]

¿Y si hubiera un índice de visibilidad para LLMs, al estilo de los índices que manejamos para Google en SEO? Pues eso ha montado DEJAN, pero con la peculiaridad de que mide la visibilidad para Gemini de las marcas, no de los sitios web.

Su metodología:

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Ganador. PPC

[Tim Soulo 🇺🇦 @timsoulo]

Google lost ~5% of traffic share in the past 10 months (35.11% → 30.53%).

Everyone thinks AI search ate it.

Well…

▪️ AI search: 0.22% → 0.26% (+0.04pp)
▪️ Social: 7.67% → 8.24% (+0.6pp)
▪️ Paid: 13.99% → 17.15% (+3.2pp)

^ that’s across ~75k websites in @Ahrefs’ panel.

(HINT: visit chatgpt-vs-google(DOT)com to see more data)

...

AI search gained almost no traffic share. And it makes sense. AI search is zero-click by nature. It answers questions, it doesn't send traffic.

The real winner? Paid.

Businesses are losing organic clicks from Google and compensating with ad spend. They have no choice. They still need customers on their websites.

So Google pushes AI Overviews, organic traffic drops... and businesses respond by giving Google more money for ads.

..or at least that's my read on the situation.

What's yours?

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Y Perplexity no los pone. Era un % muy bajo de ingresos

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Surprise

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@senormunoz Surprise :)

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Voilà

[Harpreet @harpreetchatha_]

ChatGPT has been sending referral traffic to my UTMs specifically made for Google Ads‼️

More evidence that Open AI uses Google’s search results to deliver answers inside ChatGPT.

[Barry Schwartz @rustybrick]

Google Search ranking volatility is still incredibly heated, even more so - this has been really hard on site owners - special Sunday story.... https://t.co/EfnzoIhFZp

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega @Juristanloqcido Buah. Muy interesante

[Brodie Clark @brodieseo]

SEO News: I'm now seeing UCP-powered checkout for the first time in Google's AI Mode shopping results.

I've now experienced it for Wayfair's free listing results, where a prominent 'Buy' button appears on the item, allowing you to purchase it directly from search results.

Here are some observations so far on how the Universal Commerce Protocol works at the checkout level:

When does the 'Buy' CTA appear on listings?

It seems to only trigger if you are signed in to your Google account. If you're not signed in, the CTA won't appear on free listings. Right now, it only has the capacity to show on either Etsy or Wayfair, with Shopify, Target, and Walmart coming soon.

Payment option already being linked

Unlike ChatGPT's Instant Checkout feature, because you're already signed in to your Google account to see the feature, it is highly likely that your card is already attached to your Google Pay account. This means you can essentially pay for the product in only one click - compared to ChatGPT, which likely involves more clicks.

Comparing against the old 'Buy Now' on free listings

The 'Buy' button is different to its predecessor, the 'Buy Now' add-on integration in GMC Next, which allows a direct link to your own checkout on-site with the product already being attached. This new process does not involve a click to your website if the customer has confidence in the quality of the information being presented.

What is the opportunity here?

This is all about product feeds and your organic shopping strategy. With this specific outlet for transactions being made, it shouldn't matter whether they land on your website or not as an eCommerce SEO. Your job is to get the sale, which can be influenced by visibility and the effectiveness of your feed management strategies.

At the moment, this experience is confined to a handful of retailers and surfaces, but it will likely expand quickly with the interest that Google is receiving. It is my expectation that there will be additional tools and reporting to come in GMC Next related to UCP-powered checkout in the near future, so keep an eye out for them in your dashboard (we have already seen the rollout of the Business Agent tab so far).

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Así es. Hay mucha guerra de modelos y se atizan entre los propietarios

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Pues hoy sigue el serial

[DogeDesigner @cb_doge]

BREAKING: Anthropic's Claude AI has shown in testing that it's willing to blackmail and kill in order to avoid being shut down.

Elon Musk was right about everything. 💀

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

Vaya. No lo había visto nunca.

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Interesante. ¿Lo hará Google para Gemini?

¿Viste esto?

Mrinank Sharma, un investigador de inteligencia artificial (IA) de la tecnológica Anthropic (Claude) renuncia al cargo y dice en su carta esto https://t.co/6kLA5OFtye

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@MaketoLari Vaya dato. El Real Madrid ha encajado 94 goles en 76 partidos entre todas las competiciones desde el comienzo de 2025, solo el Eintracht Frankfurt (96 en 55) ha concedido más tantos de entre todos los equipos de las cinco grandes ligas de Europa.

[OptaJose @OptaJose]

94 - El Real Madrid ha encajado 94 goles en 76 partidos entre todas las competiciones desde el comienzo de 2025, solo el Eintracht Frankfurt (96 en 55) ha concedido más tantos de entre todos los equipos de las cinco grandes ligas de Europa. Dolor.

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Esto va a una velocidad tremenda. Cada día una cosa nueva. Yo esta carrera no la entiendo de ir hacia un ser o cosa superior al humano.

[Juan González Villa @seostratega]

¿Pero no iban a sacar a bailar a Google? 🤔

[Ramøn ⭐⭐⭐⭐⭐ @Ramonser]

@seostratega Google es la empresa más importante del mundo. Tiene de todo. Y les han obligado a entrar en IA a saco. Les pillaron a contrapié pero han cogido impulso y van sacar todo lo que tenían preparado.

[Juan González Villa @seostratega]

Llevaba tiempo buscando este dato: la adopción del AI Mode de Google es muy baja. Ni 1 de cada 100 visitas a Google pasan por el AI Mode.

(Fuente: State of Search Q4 2025)