I'm pretty confident these are ChatGPT fan-out queries in Google Search Console.
You can use this regex filter to check your own sites:
(?i)(site:.*official|official.*site:)
It checks for site: and "official" at the same time. It's not *all* ChatGPT queries, but it's the ones that contain both of those terms.
I just used this across a few sites and I'm seeing the same pattern of many impressions, 0 clicks, and a whole lot of queries that look exactly like ChatGPT fan-outs in GSC.
Huge SEO News: Claude is embedding a hidden watermark in all AI-content that will "travel with the text".
Google will soon have ZERO problem detecting AI:
Do you think the moving truck has arrived at AJ Hinch’s house? I’m guessing he already had the boxes packed.
I would say text him, but he’s too busy playing on fan duel.
Not only does Google need AI Mode to include ads before they can make AI Mode the default, but also - think about how aggressively Google currently incorporates ads into the search experience.
Many years ago, there was a dark green border around ads and the labeling was clear - and over time, Google ads have gradually grown to look more and more like organic results. And there are now what - 4? 5? Even 6 ads above the fold?
When people like me end up clicking on ads by mistake, that’s when you know things are bad 😂🫠
So not only does AI Mode need ads to be profitable, the integration of ads needs to be AS AGGRESSIVE as Google has been in recent years/months in the search experience.
Kinda defeats the main point of AI Mode, no? Delivering a fast, ad-free, seamless experience to the user?