260701 'The #BAEKHO Effect': Vegan J. enters Hyundai Department Store Following U.S. and Japan Expansion, strengthening K-Beauty's presence (Article via The Fact)
Vegan J., the premium vegan K-skincare brand for which singer BAEKHO serves as Global brand ambassador, is accelerating its push into premium domestic retail following its earlier expansion into the US (via Amazon) and Japan. The brand will run its first BeClean pop-up store at Hyundai Department Store Mok-dong from July 2–8, followed by one at Connect Hyundai Cheongju from July 16–22, before officially entering The Hyundai Seoul in late July and holding a pop-up there from August 13–19. These BeClean pop-ups fit naturally with the brand, since BeClean curates sustainable, eco-friendly indie beauty brands. Visitors can try signature products like the Desert Ampoule, Jelly Pack, Daily Toner Pad, Cleansing Foam, Hand Cream, and five lip balm varieties, and a raffle event will offer Polaroid photos autographed by BAEKHO. A brand representative added that Canada and Mexico market entry is also being prepared, and framed these Hyundai placements as an important opportunity to connect directly with domestic customers.
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