We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic Click Through Rate
- Titles with question (+14.1%)
- Titles between 15-40 characters (+8.6%)
- URLs w/ keyword (+45%)
- Titles w/ positive/negative sentiment (+7%)
https://t.co/5yumNDfxDN
How People Use Google Search (New User Behavior Study)
- 65% click on “10 blue link” organic results
- 23% use Google autocomplete
- 3% interact w/ “People also ask”
- 17% bounce back to SERPs
- .44% visit Google’s second page
- Avg. search session=1:16
https://t.co/JYbjvuiCP5