Marouane - Rapi 🇨🇦🇲🇦

Built & scaled multiple Shopify brands to 7 figures | Now building @tryrapi (+15,000 stores using it) → we double AOV with bundles & upsells

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

🚨 We just launched something pretty crazy inside Rapi Bundle.

Create a complete bundle from a screenshot in less than 20 seconds.

You see an offer on a store and love the design, structure, or positioning.

Before, you had to rebuild everything manually.

Now?

Drop the screenshot into Rapi, click Generate with AI, and your bundle is ready in ~20 seconds.

In 3 months, our competitors will probably (once again) release a copycat of what we just launched.

We’re now only a few weeks away from launching the full Rapi ecosystem, including subscriptions, cart drawer, cross-sells, and much more.

Can’t wait to show you what’s coming.

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

@Tragen_Ecom @TryRapi AOVmaxxing lmaoo

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

The minimum team for a brand crossing 10 million:

1 founder
1 operations assistant
1 creative strategist
1 media buyer
1 video editor
That's it.

5 people. 8 to 14% of revenue in team cost.
Before hiring, ask what the business actually needs.

Not where you can fit someone in.

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

I've seen founders work 14 hours a day for 2 years and burn out at 28.

I've seen others sleep 8 hours and hit $30M at 30.
What separates the two isn't effort. It's the quality of decisions.

And the quality of decisions comes from sleep. Not your calendar.

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

@Cody_Arsenault_ they’re clearly pushing Sidekick hard. It’s probably one of Shopify’s biggest growth bets, so giving it prime real estate on the dashboard was inevitable.

The real question is whether merchants will actually use it every day

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

Just got access to Shopify’s new AI powered admin dashboard.

The experience feels completely different from the current Shopify admin.

Here’s a first look 👀

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

@leteyski love it too, but it lacks the dopamine kick. The revenue display doesn't feel as exciting as it did back in the day

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

At a founders meetup, I met a guy doing several million per month.

I asked him his short-term goal. He said: sell for 3 billion.
It took me 10 seconds to realize I was thinking too small.

Ceilings are mental. Not operational.

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

@karri_tweets

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

Stop watching YouTube tutorials from gurus who haven't shipped a store in 3 years.

Start watching the actual ad library of brands scaling RIGHT NOW.
Real data > recycled opinions.

Meta Ads Library is your best free school. Use it daily

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

I just saw on Ads Library brands running ads in claymation style.

Like a cartoon. Made of clay.
And it's crushing it at the top of funnel.

The audience drops their guard. It doesn't feel like an ad anymore. It's content you actually want to watch.

Everything's AI-generated. One day of work 🙃

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

@Tragen_Ecom Can't agree more

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

The customer service hack every $10M brand uses:

Record every refund request call.
Transcribe it. Feed it into Claude. Ask:
"What are the top 5 objections that led to refunds this month?"

Those are your next 5 ad angles. Not product flaws. Ad angles.

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

not exactly. I usually run a win back flow first.

Something like:

hasn't opened or clicked in 90 days > send 2 or 3 re engagement emails

If they still don't engage, I suppress them.

Keeping thousands of inactive subscribers hurts deliverability and costs money, especially on Klaviyo

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

Your email list needs ruthless pruning.

Delete every subscriber who hasn't opened in 90 days.
Your open rate doubles. Your deliverability skyrockets. Your Klaviyo invoice drops.

Smaller, engaged list > big, dead list. Every time.

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

10/ The final question for every founder:

Who does your brand explicitly piss off?

If the answer is "nobody," you're playing the commodity game. You'll lose.

If you can name them in one sentence, you have the foundation of something worth building.

Name your enemy this week.

Your brand starts the moment you do 👇

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

[Thread] If your ecom brand doesn't have a clear enemy, you don't have a brand.

You have a store.

The difference determines whether you do $200K a year or $200M.

Let me show you the pattern 🧵

[Marouane - Rapi 🇨🇦🇲🇦 @RapiHodler]

9/ The Claude Max angle:

I've tested this framework on Claude with 30+ brand analyses.

Prompt: "What enemy should a [niche] brand choose to build a tribe around?"

Claude reasons through it with market psychology, emotional anchor points, and suggests 3-5 framings.

Pick the sharpest. That's your brand foundation.