You might be wondering Why this matter imagine waking into a supermarket
Where milk’s in the toy aisle and bread’s by the shampoo? Confusing, right?
That’s what bad Information Architecture feels like in design chaos that drives users away.
Have you ever feel frustrated when you're on a website or app, and you can’t seem to find what you’re looking for?
You tap here, scroll there but it’s like the information is hiding from you.
That’s a sign of poor Information Architecture (IA).