J. Cole didn't just drop music; he exposed the industry’s biggest blind spot.
Everyone is calling it "nostalgia." They’re wrong.
This isn't a throwback—it's a hostile takeover of distribution.
No Spotify tax.
No algorithmic gatekeepers.
No hoping the "New Music Friday" gods pick you.
One CD. One handshake. One story that lives for 20 years.
Streaming is a rental agreement. Hand-to-hand is an acquisition. That’s not merch. That’s sovereignty.
Mannnnn. Thank yall for the love. For real!!!
Yesterday I had daddy duties that came before album release celebrations. Today I got my old civic (with the brand new engine) a tour bus and some sprinters. In the trunk of my car is boxes of The Fall-Off CD’s. As a teenager I had copies of the Fayettenam Bommuh’s album that Nervous gave me to sell. I used to go up to the gas stations trying to sell the album to strangers “yo you like hip hop??” Was the beginning of the sales pitch.
When I was working on this album I had the desire to go feel that feeling again, and that’s what I’m about to do. Trunk Sale Tour 26!! I don’t know where we bout to drive to, but catch me outside! Cop a CD from me or just show love. I truly appreciate all the love and the reaction to the music.
FSD V14.1 Spends 20 Minutes Looking For Parking Spot at Costco
This video is sped up 35x once we get hunting for a spot and during that time the car pulls of some really inellegent moves while searching. We did not once pass any empty available spots, the only issue is we didn't go deeper into the parking lot to search and we didn't sit and wait for people who are unloading their carts.
I will post the longer narrated copy of this in a bit - but this honestly is incredible... the other thing worth noting is during the entire 20 minutes we searched for a spot not ONCE did a human driver or pedestrian look at the car and question what it was doing, we fit in the entire time very naturally.
You’ve got to be careful to not become a busy fool.
That’s when you’re running around spending time on pretty much all enquiries and the majority of them amount to nothing.
When you learn to value your time you stop wasting time with the stuff you know is not worth your time.
Brothers
Embrace hardship as often as physically possible
No matter how small.
You have a choice of walking or driving to the gym? Walk.
It’s raining outside? Don’t wear a coat.
You slept late? Wake up early regardless.
These things cumulatively build up over time.
If you always choose the hard option, everything becomes the easy option
Reflect on your day
How much time did you waste?
How long were you productive for?
Answer both.
Tomorrow, allocate less time to the former and more to the latter