Ray Aughey

TYBG

[Luc // HiddenXperia @HiddenXperia]

THE ARBITER IS OFFICIALLY ON THE HOLLYWOOD WALK OF FAME

[Friday Night @YakuzaFriday]

Friday at last…

[Friday Night @YakuzaFriday]

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[AlexB207 @AlexB207Swag]

GET IN THE WARTHOG MARINE
WE'RE DYING TODAY
#halo #halospotlight #ratfink

[Friday Night @YakuzaFriday]

Friday at last…

[Friday Night @YakuzaFriday]

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[Friday Night @YakuzaFriday]

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[The Saurus @TheSaurus831]

He has done more to help people in 100 days than the orange pedophile has done in both of his failed terms combined

[Jordan117 @Jordan456257099]

Gen Z is preferring Halo instead of having sex.

[Anish Moonka @anishmoonka]

Asha Sharma had never made a video game. Microsoft put her in charge of Xbox in February anyway. Her mom worked at a department store for $7 an hour. The gaming press was skeptical.

Phil Spencer, who she replaced, had been at Microsoft 38 years. His deputy Sarah Bond was the obvious heir. Satya Nadella, Microsoft’s CEO, picked Sharma instead.

Sharma grew up in Racine, Wisconsin. Her parents divorced when she was young. She took her first job at 17 and earned a business degree from the University of Minnesota in 2011.

Straight out of school she joined Microsoft in marketing. Two years later she left for Porch, a Seattle startup that helped people hire handymen and movers. She was running it as second-in-command within four years.

Facebook hired her in 2017. She spent four years running Messenger and Instagram DMs, the chat tools people use to message friends privately. Billions of users.

Instacart, the grocery delivery company, made her second-in-command in June 2021. She ran the app, deliveries, growth, and marketing. She took it public on the stock market in 2023. Her stake was worth $19 million that day.

In 2024 Microsoft hired her back to run CoreAI, the team behind Microsoft Copilot. She ran it two years before getting Xbox.

Same pattern every job: take a product used by millions or billions of people, fix the money side, make it grow. Xbox needs exactly that.

Xbox console sales fell 32% in the quarter before she walked in. The PS5 has outsold the Xbox Series X 84 million to 34 million. Last October Microsoft hiked Game Pass by 50% to $30 a month. People canceled in droves.

On April 21 she cut Game Pass Ultimate back to $23 a month, a 23% drop. PC Game Pass went from $16 to $14. The catch: new Call of Duty games no longer come to Game Pass on launch day. Players wait a year or buy the game for $70. Call of Duty on Game Pass reportedly cost Microsoft $300 million last year. The math works.

On March 5 she announced the next Xbox, codenamed Project Helix. It runs on a custom AMD chip and plays both Xbox and PC games on the same box. Test units ship to studios in 2027.

This week she renamed the whole division back to Xbox and killed the “This is an Xbox” ad campaign. The slogan had tried to claim any device streaming Xbox games was also an Xbox. Fans had been mocking it for a year.

In her first memo to staff she promised Xbox games would not be filled with cheap AI-generated content. Games stay made by humans. She also picked up a gamertag, AMRAHSAHSA, and started playing for the first time.

She still does not know games. She knows how to take a product used by a billion people and make them feel it is worth paying for. That is the bet.

[internet hall of fame @InternetH0F]

Asha Sharma became CEO of Xbox only 2 months ago and she's already done some big things for its customers:

- Cut Xbox Game Pass Ultimate from $29.99 to $22.99 per month
- Announced Project Helix, the codename for the next-gen console
- Rebranded from Microsoft Gaming back to simply Xbox
- Scrapped the “This is an Xbox” marketing campaign
- Committed to human-crafted games and ruled out low-quality AI content
- Boosted direct fan engagement on X with faster responses and updates

[Friday Night @YakuzaFriday]

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[Grand Regent bigbird✬ @terrificprodigy]

Mark saw that #body and had to fuck her immediately. He’s so real

[Friday Night @YakuzaFriday]

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[Friday Night @YakuzaFriday]

Friday at last…