Ray Hertanto

I help founders get more funding, sales, and buy-in using story-driven, persuasive, and engaging presentations. Documenting my journey to time freedom.

[Ray Hertanto @RayHertanto]

I still consider shows like Shark Tank to be an entertainment.

Too much of it might prevent you from investing in yourself.

But there are always tidbits I learned from these shows.

What other things have you observed?

[Ray Hertanto @RayHertanto]

5. Know your value, ask for what you want, and 𝗯𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘄𝗮𝗹𝗸 𝗮𝘄𝗮𝘆.

[Ray Hertanto @RayHertanto]

4. Your audience might be abrasive and confrontational, but treat them with 𝗿𝗲𝘀𝗽𝗲𝗰𝘁.

[Ray Hertanto @RayHertanto]

3. 𝗦𝗵𝗼𝘄, 𝗱𝗼𝗻’𝘁 𝘁𝗲𝗹𝗹. It’s more effective to show your product in action.

[Ray Hertanto @RayHertanto]

2. Founders must know their 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 (sales, cost, profit)

[Ray Hertanto @RayHertanto]

𝘚𝘩𝘢𝘳𝘬 𝘛𝘢𝘯𝘬 is a goldmine for lessons about pitching.

Here are a few things I observed (and learned).

[Ray Hertanto @RayHertanto]

1. Unique 𝗶𝗻𝘁𝗿𝗼𝘀 may catch attention, but must be followed by real 𝘀𝘂𝗯𝘀𝘁𝗮𝗻𝗰𝗲.

[Ray Hertanto @RayHertanto]

Or do you choose to delegate some that control

in exchange of having more time on more valuable things.

How do you solve this conundrum?

[Ray Hertanto @RayHertanto]

Founders. You want it easy?

Well, it doesn’t get any easier than this.

Every time you need to make a presentation.

Remember, it always follows 𝟰 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘀𝘁𝗲𝗽𝘀.

The 𝗔𝗕𝗖𝗗

[Ray Hertanto @RayHertanto]

Now this is the tricky question.

How much do you want to be involved in these steps?

Spending 100% in building your own deck means:

You have absolute control of the content and quality

but it also means spending time

you can spend on other activities.

[Ray Hertanto @RayHertanto]

Human being are wired to look for things that are 𝘰𝘧𝘧.

Hence why these 𝘀𝗺𝗮𝗹𝗹 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 can make 𝗮 𝗯𝗶𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Especially in first impression.

What else would you add?

[Ray Hertanto @RayHertanto]

All these details are almost unnoticeable

Yet it can make your decks look more professional.

Giving it that 𝘫𝘦 𝘯𝘦 𝘴𝘢𝘪𝘴 𝘲𝘶𝘰𝘪

[Ray Hertanto @RayHertanto]

1. White space
2. Layout choice
3. Consistent font size
4. Consistent font types
5. Typos (or lack thereof)
6. Objects and text alignment
7. Footnotes, including sources

[Ray Hertanto @RayHertanto]

Nobody started by being great at something.

And growth is never a smooth journey.

What’s your best 𝘨𝘳𝘰𝘸𝘵𝘩 𝘴𝘵𝘰𝘳𝘺?

[Ray Hertanto @RayHertanto]

With the right elements in place,

it only takes a couple hours over a couple days to make a good, 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘨𝘰 presentations.

What would 𝘺𝘰𝘶 do in this situation?

[Ray Hertanto @RayHertanto]

What do you do, if a 𝘱𝘪𝘵𝘤𝘩𝘪𝘯𝘨 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 comes at the last minute?

So last minute that you have 0 slides done, with a few days to spare.

Some people would scratch their head.

But not this one :)

My CEO client came to me on a 𝘞𝘦𝘥𝘯𝘦𝘴𝘥𝘢𝘺.

[Ray Hertanto @RayHertanto]

1. Do you have the 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲?
2. 𝗛𝗼𝘄 𝗹𝗼𝗻𝗴 would your pitch be?
3. Do you have the necessary 𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙗𝙡𝙤𝙘𝙠𝙨?
4. Do you know someone who are readily 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲?
5. Are you willing to 𝗽𝗮𝘆 𝗺𝗼𝗿𝗲 for a 𝗴𝗼𝗼𝗱 and 𝗳𝗮𝘀𝘁 service?