RayPoynter

At the intersection of work, fun & discovery. Founder #NewMR & Chief Research Officer at Potentiate. Passions: learning, training, writing, and having fun.

[RayPoynter @RayPoynter]

What is worrying market researchers and insight professionals? GreenBook4040 #NewMR #MRX

[RayPoynter @RayPoynter]

What is an insight? And, why don’t most research projects find insights? Find out here https://t.co/CZtDCSXam6 #NewMR #MRX

[RayPoynter @RayPoynter]

Here are the slides and recordings for this week's #NewMR webinar on #AI https://t.co/L5iUABbrsc

[RayPoynter @RayPoynter]

Another weekend of running fun https://t.co/68z1zRozFk - a 24-hour track race. #NewMR #MRX

[RayPoynter @RayPoynter]

Which qual analysis technique do you use? Have you considered using AI to help you pick the right approach for a specific project? https://t.co/ANtWVD3OU0 Here is an example where I used #ChatGPT4 to help spot consonance and dissonance #NewMR #MRX

[RayPoynter @RayPoynter]

Here is my feedback on representing #ESOMAR at the #NetNoCon23 conference, a fantastic event looking at #Netnography held at the University of Salford https://t.co/4P2jJQTfy8 #NewMR #MRX #ESOMAR

[RayPoynter @RayPoynter]

What did people think about the new movie 'Barbie'? Here is a word cloud, based on 225 reviews. https://t.co/K30LVJPhrJ #NewMR #MRX

[RayPoynter @RayPoynter]

Was The Yellow Wallpaper a criticism of male patriarchy? A word cloud supports those who say yes! I show how Word Cloud Plus visualises the case that Charlotte Perkins Gilman was writing about how men and medicine leverage their position to control women. https://t.co/KUhPAzr19F

[RayPoynter @RayPoynter]

Here is my blog about today's events. I took part in five athletics events and managed three last places. I had a great day, and my confidence to try things I think I will do poorly at has increased. https://t.co/kZz75POXYz

[RayPoynter @RayPoynter]

@alexfenton @SalfordUni Hi Alex, thanks again for inviting me. Would it be OK to use this photo in my article about the event? I would, of course, credit it to you.

[RayPoynter @RayPoynter]

@JagannathSanyal @Kozinets @AdityaDeshbandu @netnocon @KedgeBS @fuschillogreg @MaudD Great to meet you at dinner

[RayPoynter @RayPoynter]

@Lawlerlj @alexfenton @SalfordUni This book by Robert Kozinets is the best place to start, #netnocon23

[RayPoynter @RayPoynter]

Listening to Marcus Collins, author of For the Culture, talking about the role of culture in marketing and netnography - at #NetNoCon23 at Salford University @NewMR @MRX

[RayPoynter @RayPoynter]

Enjoying a presentation from Nayeli Tusche, Senior Director Human Centered Research, Innovation & Experience, Spiegel Institute at #NetNoCon23 - some interesting case studies #ESOMAR #MRX #NewMR

[RayPoynter @RayPoynter]

Robert Kozinets about to start a two-hour workshop on using #Netnography at #NetNoCon23 at the University of Salford, hearing from the source #ESOMAR #NewMR #MRX

[RayPoynter @RayPoynter]

Looking forward to presenting at #netnocon23 today on behalf of #ESOMAR. I will be showing how the commercial world borrows tools from the academic world of netnography to help clients answer business questions.

[RayPoynter @RayPoynter]

Check out the ESOMAR AI Taskforce!

[ESOMAR @ESOMAR]

A few weeks ago, #ESOMAR launched its #AI task force initiative! 🤖 We are excited to get to work on addressing critical issues surrounding the use of artificial intelligence in the #research, #insights, and analytics sector worldwide. Get involved now ➡️ https://t.co/i4IJvfONFX

[RayPoynter @RayPoynter]

Check out why and how you should be using Word Cloud Plus for #NewMR #MRX #CX and #Insights https://t.co/6MgFoXzeZ1

[RayPoynter @RayPoynter]

I think Synthetic Data is going to be very big, quite soon in the Research Insights ecosphere https://t.co/UJdvbUjSwq #NewMR #MRX

[RayPoynter @RayPoynter]

Here is an interesting interview with Greg Stucky, Chief Research Officer at Insights Now from #NewMR sponsors @infotools https://t.co/2VC84NeJbm #MRX