System1

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.

[System1 @System1Research]

Our Ad Of The Month Brazil is from @ipanemaoficial, building on a phrase every Brazilian grew up hearing - “You’re not everyone”. Find out how @AlmapBBDO turns that idea on its head in this funny, effective campaign - read our Test Your Ad report: https://t.co/KhN76SAOT0

[System1 @System1Research]

Our Ad Of The Week is from @jerseymikes Subs and agency @highdiveus, the latest in their NFL series starring Danny DeVito and Eli Manning. It’s surreal and funny but still keeps the product center stage - find out why it works in our Test Your Ad write-up: https://t.co/dlLqCgtFDb

[System1 @System1Research]

Our Innovation Of The Week is @CadburyUK Delights’ new @Oreo bar, letting us look at brand collabs in Test Your Innovation and ask why Oreo seem to be so good at them. Find out in our Test Your Innovation report: https://t.co/f7B5zQHhIl

[System1 @System1Research]

Our Innovation Of The Week is @Hersheys' new Creme Bars, launched in the US last month with major celebrity support. They're also one of our highest-scoring ideas - find out what real audiences think in our exclusive write-up: https://t.co/e9GdXIMBEF

[System1 @System1Research]

This week's Ad Of The Week is "Unexpected Guests", @BBDOWorldwide's 2024 Halloween ad for @SNICKERS featuring @mmschocolate. It's a highly effective two-brand ad - why don't brands bring back great ads more often? Find out why in our newest report: https://t.co/lcsYV0XKMl

[System1 @System1Research]

Our Ad Of The Week is from @BirraMorettiUK and @LuckyGenerals, cleverly deconstructing the beer ad to resonate with the brand's values and younger audiences. Find out how, and why Stanley Tucci is the perfect ambassador, in our Test Your Ad report: https://t.co/DEYLsKIhoj

[System1 @System1Research]

Our Ad Of The Week is Cheez-Its and BBDO New York's new spot in their recurring "College Couch Committee" campaign. Packing jokes, references and strong branding into 16 seconds, it nails a repeated scenario. Find out more in our Test Your Ad report: https://t.co/g5LqOQy8BZ

[System1 @System1Research]

Our Ad Of The Week is Very's in-house Autumn range spot, tested among a general population and a custom target sample. Find out how it scored big on Fast Fluency and connected with customers emotionally too in our Test Your Ad report: https://t.co/K7yN27UZSd

[System1 @System1Research]

Our first ever Innovation Of The Week goes to Activia's Big Pot Natural and Fibre range - fibre-added yoghurt looking to be the next big thing after protein. Find out how our metrics predict success, and join us each week for a new innovation write-up: https://t.co/WNbSD55JYR

[System1 @System1Research]

Our Ad Of The Week is from Rover, the pet sitting app whose "We Get Your Pet" campaign is back for a second year. Find out why Cookie the cat and her love of soap bubbles is one of the best mobile app ads we've ever tested in our Test Your Ad report: https://t.co/X533qUuDVp

[System1 @System1Research]

Our Ad Of The Week is from Kopparberg and agency Neverland, whose summer ad took the category conventions of beer and cider and gave them a whimsical twist. Find out why it's one of the top cider ads we've ever tested in our Test Your Ad report: https://t.co/t1DzZDIrE0

[System1 @System1Research]

Our Ad Of The Month Brazil is from @Fiat and agency Leo, celebrating 50 years of Brazilian production by recreating the past - even the filming gear is retro. It's a 1970s-to-today journey car owners love. Find out why in our Test Your Ad Pro analysis: https://t.co/QJtF7s7QxD

[System1 @System1Research]

Our Ad Of The Week is @BudLight and @Anomaly NY's "The Move", reuniting Peyton Manning and Shane Gillis, trying to get served at the bar. We look at its strong short-term metrics and celebrity consistency in a flat category - see our Test Your Ad report: https://t.co/v91mfVVEkG

[System1 @System1Research]

Our Ad Of The Week is @Avis' 80th Anniversary spot, taking the brand's platform of trust and reliability and elevating it into a wider emotional benefit. Find out how - and why it's key to keep your core audience onside - in our Test Your Ad report: https://t.co/B7dNSDkER8

[System1 @System1Research]

Our Ad Of The Week is @GoldfishSmiles's "The Snack That Smiles Back", spotlighting its smiling snacks. It's also the debut of our new Test Your Ad Screen tool, an AI model trained on real emotional data. Do AI and humans agree? See our Test Your Ad report: https://t.co/Va725E4Sdv

[System1 @System1Research]

Our Ad Of The Week is @Pepsi's new Zero Sugar Ice Cream range, launched in the UK this summer. It stars Pidge the Pigeon, whose true form appears when you try the confusing new range. It also scored an Idea Of The Week in Test Your Innovation! Learn more: https://t.co/FItkKLlJpf

[System1 @System1Research]

Our Ad Of The Week is @Hersheys "Back To School" from its "It's Your Happy Place" push with @martinagency. How does this story of a girl and her Mom at a bus stop land in the top 4% of US candy ads? Two key elements explain why, in our Test Your Ad report: https://t.co/NwP0OKv9wZ

[System1 @System1Research]

Our Ad Of The Week is from the @BBC's in-house team, making the case for itself. "What Has The BBC Ever Done For Me?" is a reboot of a 1986 ad, with Romesh Ranganathan and a cast of hundreds. Are the public convinced? See our exclusive Test Your Ad report: https://t.co/wU86k31PBP

[System1 @System1Research]

Our Ad of the Month Brazil comes from @BisOficial and @weareDAVIDsp, turning questionable behaviors into little “crimes.” It scored 4.3 Stars, placing it in the top 10% of Brazilian TV ads, with above-average Spike and Fluency. See why: https://t.co/f9XQe7AkQc

[System1 @System1Research]

Our Ad Of The Week comes from @TootsieRoll, with much-loved Mr. Owl back for a new adventure alongside a Chameleon. Agency SCC brings them to life in an old-school style that’s a big winner with our Test Your Ad audience.
Check out our report and write-up: https://t.co/4Im2mXcvpZ