Journal of Customer Behaviour

The home of readable radical research

[Journal of Customer Behaviour @ReSearchJCB]

JCB, the Journal of Customer Behaviour, is an academic journal with an artistic mission. Focussing on the fields of marketing, branding and customer/consumer behaviour, it publishes, poems, short stories, opinion pieces and articles with attitude.

[Journal of Customer Behaviour @ReSearchJCB]

Special issues are supposed to be special, though too often they are merely same-old, same-old. Not this one. This JCB issue explores consumer culture through storytelling, creativity and scholarly mischief. Free to access for the next two weeks at: https://t.co/0Sco1xxsiJ

[Journal of Customer Behaviour @ReSearchJCB]

Coming soon, JCB’s most astonishing issue yet.  Don’t miss it!

[Journal of Customer Behaviour @ReSearchJCB]

A new special issue of JCB on the theme of World’s Reimagined, guest curated by Astrid Van den Bossche, is out now. You can read it for free for the next two weeks at: https://t.co/Fosc0sUw5c

[Mike Ryder @RobotTheory]

New issue of JCB is out, featuring an article by yours truly on the myth of 'interdisciplinarity' and the (many) issues we face in academia. #academia #interdisciplinarity

https://t.co/utrys8wak3

[Journal of Customer Behaviour @ReSearchJCB]

We strongly recommend reading the paper by @RobotTheory which explores why, despite asserting the contrary, "the system we work in prevents us from doing interesting research that makes a difference."

[Journal of Customer Behaviour @ReSearchJCB]

We have launched what we believe to be our finest issue yet. It's a thing of beauty. Come see for yourself https://t.co/9y5Tt0qoAl It's free to access for the next fortnight. There is much to enjoy.

[Journal of Customer Behaviour @ReSearchJCB]

@jentakhar Bernard Cova amusing tale of his academic career, recounting his journey from "postmodern tinkerer" to "chameleon" and how these nicknames reflect his adaptable approach to research and publishing.

[Journal of Customer Behaviour @ReSearchJCB]

New issue is out!

[Journal of Customer Behaviour @ReSearchJCB]

@jentakhar Mark Tadajewski's inspiring account of his scholarly journey, emphasizing the importance of reading widely, valuing scholarly diversity, and engaging with forgotten, neglected, and excommunicated ideas in marketing thought.

[Journal of Customer Behaviour @ReSearchJCB]

Or Chris Hackley's candid and self-deprecating memoir of his early academic career, humorously recounting his desperate quest to publish research articles before he'd actually done any research or had any findings.

[Journal of Customer Behaviour @ReSearchJCB]

Set sail on the "Raft of the Researcher" with the latest issue of JCB! This captivating collection navigates the turbulent waters of academia, offering a refreshing and eclectic take on marketing, branding, and consumer research that will inspire, entertain, and provoke thought.

[Journal of Customer Behaviour @ReSearchJCB]

https://t.co/9y5Tt0qoAl

[Journal of Customer Behaviour @ReSearchJCB]

@gerry_sasha Why thank you for your kind comments!

[Journal of Customer Behaviour @ReSearchJCB]

If you could give us a follow over on the old Facebook, it would be greatly appreciated. The URL is https://t.co/Svt30yHk2T

[Journal of Customer Behaviour @ReSearchJCB]

@zerochills As Taylor Swift sings, "What if I told you I'm a mastermind? And now you're mine It was all by dеsign 'Cause I'm a mastermind."

[Journal of Customer Behaviour @ReSearchJCB]

@WCSocQuotes Thank you. I appreciate the share.

[Journal of Customer Behaviour @ReSearchJCB]

@WCSocQuotes I'd appreciate if you could share this article which is about the plight of a working class academic. https://t.co/IghwtI64Bj