Reagan Charles Cook

Artist, Designer, Co-Founder at Vaer

[Reagan Charles Cook @Reagan_Charles]

We made this beautiful shelter-build film with Eli Thor earlier this year, which involved building a rock house on the remote shore of Iceland. You can go visit it too—if you can find it!

[Reagan Charles Cook @Reagan_Charles]

Problem solvers, problem solving - Ryan and EA, during the "Great Vaer Warehouse Build of 2023" - good times.

[Reagan Charles Cook @Reagan_Charles]

An old drawing of mine (and some of my vintage hardcovers).

[Reagan Charles Cook @Reagan_Charles]

Put that watch on ice.

[Reagan Charles Cook @Reagan_Charles]

Currently reflecting on the good ol' days, when it was still occasionally sunny in LA.

[Reagan Charles Cook @Reagan_Charles]

This is one of the best-staged flat lays I've taken this year—it's of the S5 Calendar Field. The postcard is from Italy during WWI.

[Reagan Charles Cook @Reagan_Charles]

Where the magic happens! This is a photo I took on a visit to our watch assembly team in Arizona back in 2023. The watch is being checked for accuracy using a timegrapher.

[Reagan Charles Cook @Reagan_Charles]

DS4 Tactical 38mm diver on my 6.5” wrist - I rarely ever wear this watch, but it’s a cool design - and definitely a nice option if you’ve got smaller wrists, and like the blacked-out aesthetic on a diver.

[Reagan Charles Cook @Reagan_Charles]

I’m currently working on a fall campaign story with Nate and Corban spearfishing in the Channel Islands. Corban has been a long-time Vaer owner, but it’s our first time collaborating on a media project, and the content they created is fantastic - excited to share it soon!

[Reagan Charles Cook @Reagan_Charles]

I love shooting watches with flat dials - makes it so much easier to capture dial texture. This is the S3 Tradition on bracelet - IMO one of my best field dial designs.

[Reagan Charles Cook @Reagan_Charles]

The only two shortboarders I know.

[Reagan Charles Cook @Reagan_Charles]

The most blinged-out watch we make - definitely one of my personal favorites. Shout out to Aram for this great shot. He’s one of the first freelance product photographers we’ve ever worked with, but I think it’s money very well spent.

[Reagan Charles Cook @Reagan_Charles]

One of my favorite shots of Austin - awesome that he was able to host us at his workshop, and love that vintage Volvo.

[Reagan Charles Cook @Reagan_Charles]

This is the R1 Rally Panda on my 6.75” wrist. I rarely wear 40mm watches, but I think this one’s proportions work pretty well.

[Reagan Charles Cook @Reagan_Charles]

This is a photo from our first-ever shoot with Rusty. It was a great experience and one of the small creative direction things that helped level up our brand. Never would have happened if I didn’t live in Venice, since the opportunity came about thanks to mutual friends.

[Reagan Charles Cook @Reagan_Charles]

Front and back shots of the R1 Chronograph - it’s super challenging to get good flat lay images of the jubilee bracelet, but this one actually worked out!

[Reagan Charles Cook @Reagan_Charles]

Me and EA

[Reagan Charles Cook @Reagan_Charles]

A photo of the R1 Oceanracer I took on my last trip back to Canada - absolutely love this design - but not sure when it’s going to be coming back in the lineup.

[Reagan Charles Cook @Reagan_Charles]

Another great shot of Kris from our shoot last spring - looking cool, calm, and collected in the S5 Tradition.

[Reagan Charles Cook @Reagan_Charles]

My current favorite watch, R1 Racing Chrono - the hydraulic stamped caseback is a small detail that I really appreciate, and always looks good in photos.