Aaron Lee Berg

Director | Producer | Senior Editor
Building better production systems, stronger stories, and deeper audience connection.

[Aaron Lee Berg @RealAaronBerg]

How to spot an AI Human.

It's all in the eyes.
The eyes hold contact a little too perfectly.
The pupils don’t always match the lighting.
Blinking feels timed instead of unconscious.
The microscopic muscle movements around the eyes are often missing.
But more than that…
There’s no actual human soul behind the eyes.
Real humans carry thought, emotion, memory, stress, fear, joy, and life experience into every expression without even realizing it.

AI recreates the appearance of emotion but can't recreate the human SOUL.

[Aaron Lee Berg @RealAaronBerg]

The biggest misconception about Producers?

People think we manage projects.

The best Producers understand story, people, technology, workflow, and pipeline.

They design it. They Protect it.

They understand how every decision made in one department affects every department that follows.

Production.
Post Production.
Graphics.
Distribution.
Audience.

A great Producer sees the entire machine.
Because producing isn't about managing tasks.
It's about producing outcomes.

[Aaron Lee Berg @RealAaronBerg]

@GeorgeWalking 460,000 views means a lot of people saw it.

If the video heavily featured:

Performers
Dancers
Event participants
Individuals who became the focus of the video

someone may have filed complaints.

Not necessarily copyright or valid, Just complaints.

[Aaron Lee Berg @RealAaronBerg]

@GerdWilfried Schaffensfreude !

[Aaron Lee Berg @RealAaronBerg]

98 years old and still working nearly full time.

As we head into Monday, I want to reflect on a benefit of work that rarely gets talked about.

Britain's oldest worker, Ivory Ward, is 98 years old and still works four days a week on a factory line.

He retired at 79, lasted one day, got bored, and went back to work.

There is dignity in work.

There is self respect in being productive.

There is purpose in getting up each morning with something to do.

My own father turns 81 this year. After 30 years in the aviation industry, he built and ran two successful businesses for nearly two decades.

Today he spends his days building decks, maintaining his large garden, raising fish, and repairing just about anything that breaks.

The goal isn't to avoid work.

The goal is to find work, projects, and passions that keep you engaged for life.

Don't be afraid of work.

Be afraid of not wanting to work.

[Aaron Lee Berg @RealAaronBerg]

I think why GossipGoblin's stuff works well is, it falls inside the fantasy world where audiences are more accepting of things that don't look totally human. AI does a great job at this.

I think where AI has the most potential in filmmaking isn't replacing actors. It's replacing expensive technical processes.

Creatures, aliens, monsters, environments, crowd generation, and visual effects are all areas where audiences already understand what they're seeing isn't real.
They're far more likely to accept AI helping create a dragon than an entire cast of synthetic humans trying to pass as real people.

[Aaron Lee Berg @RealAaronBerg]

@thealphatron It could also be argued all artists observe other artist's work, music, paintings, movies, photographs, and learn.

[Aaron Lee Berg @RealAaronBerg]

I started on YouTube back in late 2005, before Google purchased it for $1.65 Billion from Chad, Steve and Jawed. They were so small back then they personally replied to my comments regarding Google acquisition in 2006. If you had 500-1000 subs you were a Big shot on YouTube.
Having worked in television and video production for 35 years, I sometimes wonder if we're watching YouTube transition from a creator platform into a media network.

The more it competes with Netflix, cable TV, and traditional broadcasters, the more it seems to prioritize scale, subscriptions, advertisers, and risk management.

If you zoom out and look at YouTube's moves over the last few years, they appear to be prioritizing five major things:

1. Watch Time on Television Screens.
This is a huge one.

2.Retention Over Clicks

3. Premium Subscriptions

4. Professional Quality Content

5. Brand Safety and Risk Reduction

The biggest thing I'd add is that YouTube increasingly wants creators to think in terms of:
"How do I keep viewers in my content ecosystem for the next hour?"

not "How do I get one video to go viral?"

That's a television mindset!

[Aaron Lee Berg @RealAaronBerg]

@Rainmaker1973 The organization and process is a thing of beauty.

[Aaron Lee Berg @RealAaronBerg]

Knowing how to correctly prompt with intent and experience in photography, cinematography, lenses, and lighting is critical when prompting.
Here are all 3. ChatGPT, Gemini, and Grok. Same source image, same prompt.
My vote, ChatGPT got it the closet to what I prompted.

I'm assuming you used the same source image and prompt in your example?

[Aaron Lee Berg @RealAaronBerg]

You must remain the architect of the pipeline.
What happened is that the developer became disconnected from the creation process.
The AI was making too many of the decisions, and over time he lost the mental map of his own project. That's why he said the code felt like "someone else's code."

[Aaron Lee Berg @RealAaronBerg]

@NaijaBet Exactly. It happens in so many areas of our lives...sadly.
Thanks for sharing.

[Aaron Lee Berg @RealAaronBerg]

Do You Suffer From Tall Poppy Syndrome? Leave a comment.
Many in TV/Video/Film do.

The minute someone builds something strong, runs a tight production, solves problems fast, or raises the standard, there’s always someone waiting to resent it instead of learn from it.

Too many people claim they want excellence until excellence inadvertently exposes weak systems or weak work ethic.

The industry gets better when talented people sharpen each other, not when crews spend energy trying to cut down the people owning the work and carrying the load.

We should be building stronger productions, stronger teams, and stronger creatives, not punishing competence.

[Aaron Lee Berg @RealAaronBerg]

@WallStreetApes I remember over thirty years ago in 1995, history was made when Disney-Pixar’s “Toy Story” premiered as the first feature-length film created entirely with computer animation. All tools for story telling. Relax.

[Aaron Lee Berg @RealAaronBerg]

🔥Only 100 of these exist in the world.
I had the pleasure of photographing one.

The $4 million Pagani Huayra Roadster is one of the rarest and most exotic cars ever built.

Top Speed: 230 mph

There are more billionaires in America than there are Pagani Huayra Roadsters.

[Aaron Lee Berg @RealAaronBerg]

Freedom of speech is not freedom of reach, as Elon once said.
The algorithm isn't judging your content.
It's measuring human behavior.

The real challenge is understanding the psychology of attention and learning how to package your content in a way that makes people stop scrolling, click, engage, and share.

The best content doesn't always win.
The best packaged content usually does.

[Aaron Lee Berg @RealAaronBerg]

@KarenKingsbury What a cool concept for a book series. Near and dear to my heart and career. 🎥♥️

[Aaron Lee Berg @RealAaronBerg]

@ksorbs Ah, mixed interior and 4400K. That's is a classic "split the difference" white balance. Love the BTS.

[Aaron Lee Berg @RealAaronBerg]

@minchoi You can tell it's not tracking the people correctly with the up and down movement.

[Aaron Lee Berg @RealAaronBerg]

Ironically, confusion itself becomes engagement fuel.
Pretty simple actually. Someone posted a black image, boosted it and the blank post triggered curiosity,
people stopped scrolling trying to figure it out, replies exploded with “how?” “what is this?” “is this a bug?”
quote posts amplified it further, the algorithm detected high interaction velocity and kept distributing it.