Money Magazine spoke with me yesterday about the growing use of AI in property marketing – and where it starts to cross the line. Some of the examples in this piece may simply reflect ‘growing pains’ rather than deliberate deception. You can decide. What do you think?
AI can save time. It can also create expensive mistakes. Here’s how agents can use AI to work smarter without surrendering judgement.https://t.co/S2bIf7wCQ2 via @LinkedIn
Agents are no longer guessing which campaign structure will resonate, or which buyer demographic is most active. They can research behavioural patterns, analyse local demand, explore recent search trends and understand what buyers care about in that suburb right now.
First National is delighted to welcome experienced operators Justin Cai and Vivienne Hua to its Sydney network as it expands its footprint in the St George district.https://t.co/Ga8PhAx2Le
Property experts say a "dizzying" report forecasting the impacts of worsening climate conditions on Australian properties has sounded a clear warning for the housing sector: homes need to be made more resilient. https://t.co/ZGcrUW0N0L
Are you tired of being an invoice number to your franchise? “In a franchise, the more you earn, the more you owe. With us, members pay a fixed levy, and the rest is theirs to keep” says Darren Pearce, Membership Director at First National. https://t.co/41RCHMv81D