RealReports® 🏘️

You either know the most, or you’re losing to someone who does. Affectionately dubbed the "AI-Supercharged Carfax for Homes"

[RealReports® 🏘️ @RealReportsAI]

4. Convert engaged prospects into Pulse clients

Inside the Pulse Report, homeowners can opt into ongoing property updates with a single click.

When they do, you'll receive an instant notification and can add them to Pulse immediately, unlocking deeper engagement insights and creating a direct path from cold prospect to future client.

This isn't throwing paint at the wall and hoping the phone rings.

It's a system that delivers value month after month, builds trust over time, and helps you identify who to reach out to, and when.

More soon.

[RealReports® 🏘️ @RealReportsAI]

Prospecting has looked the same for years… 🥲

Build a list. Send postcards. Cross your fingers.

The problem here is obvious. Unless someone calls you directly, you have no idea what's working, who's interested, or when to follow up.

We're changing that.

Prospector™ postcard campaigns now connect directly to Pulse™, creating a seamless, AI-powered workflow that helps you generate, nurture, and convert more listing opportunities.

[RealReports® 🏘️ @RealReportsAI]

3. Track homeowner engagement automatically

When a homeowner scans the QR code, they'll be taken to a personalized Pulse Report for their property.

You'll see that activity directly in Prospector campaign history, giving you visibility into which audiences, messages, and campaigns are generating the most interest.

[RealReports® 🏘️ @RealReportsAI]

We had a whole diatribe ready to post on this lovely Monday afternoon.

Alas, we've seen enough bricks of text here on LinkedIn.

Everything that needs to be said can be summed up in this lovely gif.

#iykyk

More soon.

[RealReports® 🏘️ @RealReportsAI]

⌛ Insurance Renewal X-Dates

Prospector also now includes estimated insurance renewal (X-date) filters, giving you a new way to identify homeowners who may soon be evaluating their coverage, costs, or provider options.

X-dates can be a powerful prospecting signal because they often represent moments when homeowners are more likely to review broader financial and homeownership decisions.

Simply open Prospector, add the Insurance X-Date filter to your search from the criteria filters, and target properties based on estimated renewal timing.

More soon.

[RealReports® 🏘️ @RealReportsAI]

🥵 New on RealReports: Too Many Prospector Updates 🥵

There's gold in them thar hills!

This week’s update is all about Prospector, our premium lead gen and prospecting suite built right into RealReports.

Let’s dive in!

[RealReports® 🏘️ @RealReportsAI]

✏️ Draw on Map

Prospector now gives you more control over map-based searches with new rectangle and freeform drawing tools in addition to the existing radius search.

It’s easier to target the exact neighborhoods, streets, or geographic areas you want to prospect in without being limited to a circle.

Just open Prospector, select your preferred shape, and outline the area you want to search.

[RealReports® 🏘️ @RealReportsAI]

Are you headed to Midyear? 🌸🏛️

We're sure everyone will be inundated with private listing network debates, so we'd love to give you some reprieve between sessions to show you some of what's being built to move this industry forward.

Our hubris may be showing, but we've built the first truly AI-native platform designed to supercharge the agents determined to survive the industry's next wave, no matter how the headlines shake out.

The current roster includes:

- RealReports (AI-powered “Carfax for homes”)
- Taxshot (modern tax/public records solution)
- Pulse (past client engagement engine)
- Prospector (lead gen and prospecting)
- RealCMA (fresh take on the CMA platform)
- Sightline (on- vs. off-MLS analytics)
- Local Data Widget (embeddable POIs/demographics for listings)
- Generator widget (embeddable lead capture for brokerage websites)

If you want to take a look, hit my DMs or grab on time on my calendar here - https://t.co/NL3XiAstRx

Always happy to keep it classy and catch up over some bourbon at the bar as well.

See you there! More soon.

[RealReports® 🏘️ @RealReportsAI]

💓 New on RealReports: Pulse Lead Gen Site 💓

We know everyone's algorithms are hard at work feeding you inflammatory industry lawsuit gossip...

BUT if this post breaks through, it means you're more interested in scrappy teams that are working hard to move our industry forward, which means you're my people.

So without further ado, this week we rolled out a major update to Pulse, our client engagement engine in RealReports.

Pulse now includes a personalized lead generation website that lets homeowners instantly check their home's value and equity, then enroll in ongoing Pulse property updates with a single click. It’s a proven, automated way for agents to generate new business by turning curiosity into long-term client engagement.

Here’s a quick how-to:

1) Go to the Pulse tab in RealReports
2) Click the “Generate Leads” button
3) Copy the link to your lead gen site and share (NOTE: you must be a Pulse subscriber to access, which is $5/month)
4) You will receive an email notification each time a new lead is generated
5) As new leads come through, you can enroll them in one click from your Pulse dashboard

If you want to learn more, we’re hosting a deep dive webinar on Pulse on Wednesday, June 3 @ 1p ET (RSVP link in comments) 👇

More soon.

[RE Technology Inc. @RETechnology]

AI-powered property intelligence continues gaining traction across the MLS landscape.

@RealReportsAI has expanded its platform to Mid Georgia MLS, giving members access to nationwide property data, AI-driven insights, and client engagement tools designed to support agents in a competitive market.

As more MLSs evaluate next-generation technology, one question keeps surfacing: What tools truly help members deliver more value to consumers?

🔎 Read the full story here: https://t.co/nIxY9Nwlmw

Looking for more MLS and association-focused content? Send us a message.

#retechnology #MLS #PropTech #RealEstateTechnology

[RealReports® 🏘️ @RealReportsAI]

🤝 NEW PARTNERSHIP EXPANSION: SIMLS 🤝

Boom. Staten Island MLS just selected RealReports as its new official tax records provider.

As part of the launch, SIMLS members also gain access to Prospector, our premium prospecting suite, included as part of our Taxshot program.

The broader pattern is becoming clear: firms want modern, unified platforms over fragmented legacy stacks. We’ve built RealReports to consolidate property intelligence, tax data, prospecting, client engagement/retention, and CMAs into one AI-native ecosystem, making every tool more powerful and every workflow more seamless.

The result?

Meaningful business growth and a real competitive advantage in an increasingly crowded market. Here’s what Sandy Krueger (CEO, SIMLS) had to say:

“Our focus is always on delivering meaningful value to our members. By expanding our partnership with RealReports and adopting Taxshot, we’re providing a modern, fully integrated tax records solution that strengthens the quality and accessibility of property data for our members.”

Full announcement 👉 https://t.co/H2prBfeHAE

More soon.

[RealReports® 🏘️ @RealReportsAI]

Shoutout to @Inman for naming our co-founders, James and Zach, as 2026 Future Leaders of Real Estate 🫡

[RealReports® 🏘️ @RealReportsAI]

🛍️ Marketplace

Your RealReports account now comes with a “Balance” that you can add funds to for purchasing premium products from our Marketplace (example pricing in screenshot).

You receive a cash bonus when you “top up” your Balance.

The more you top up, the higher your bonus. To see what products are available in your Marketplace, go to your dashboard and click on your balance from the header.

More soon.

[RealReports® 🏘️ @RealReportsAI]

Happy Cinco de Mayo and happy birthday to our co-founder, Zach. Before we whip out the margs for him, we needed to ship some new product...

[RealReports® 🏘️ @RealReportsAI]

Custom Reports 🧩

You can now customize Snapshot (or Taxshot) reports with individual data sections, so if you only need something specific, like permits for a property, you can pull just that.

This gives you more flexibility and control, while the Pro RealReport remains the best value if you need a full report with premium features like AI document analysis and lead capture.

To add sections to your RealReport, click the (•••) icon next to the report address and select “Add Sections” from the dropdown.