@OgbeniDipo It's a government of the people, not for people who know people. At the end of the day how does it affect the woman selling pepper in the market, the trader with a shop by the road side positively? That's the question.
Not necessarily an unpopular opinion... if you are being honest you will see it. But here goes...
The older generation of music execs, particularly in Nigeria, were uninformed and mostly "stabbing in the dark". When they found what looked like a working formula, they fought to protect it... even if they really didn't know what they were doing.
The current crop of business exes (a large portion) are actually worse. They know exactly what they are doing and are smiling with their peers while ruining them. From execs to lawyers. It's actually concerning to the point that when an artist is about to sign, I just sit with them and their lawyers and ask more questions to ensure what they are asking for is truly them asking or someone just trying to get a commission and put their lives in jeopardy or at least if this is truly what they want. The findings and outcomes have been interesting, to say the least.
My generation and the ones before could definitely have done and should still be doing better... but for people who claim to want to do better by their peers, the things I am seeing and having to step into are actually scary... and those are the ones I am able to do anything about or even know about.
Vindictive. Money driven. Ruthless! Smiling through all of it.
I am actually worried.
You market yourself with intentionality.
That process typically begins by being honest about who you are trying to reach, because if the answer is “everyone,” you have already lost.
Artists must identify a target audience. 1/4
Almost every guy for Lagos now get firm handshake and go dey look into your eyes. Everyone don read books die.
Make una dey take am easy... na normal hailing I dey do, no be business networking.