Great work from the team pulling this research together.
Usual caveats apply…
Request download here: https://t.co/qFzOVYLitN
#football#data#digital#report#China
we leveraged cultural relevance to captivate and engage:
Earned Media: ✔️
Social Engagement: ✔️
IRL Experience for Fans: ✔️
A prime example of how sensitivity to local traditions cannot only preserve but also enhance brand engagement.
#PL#PremierLeague
Our team in #Thailand with a recent activation in Chonburi for the @premierleague Run-In. Through the Sand Pagoda Festival, or Wan Lai, which symbolises cleansing and renewal during #Songkran (Thai New Year),
Captivating views all around
Delighted to be on the ground at the AT&T Pebble Beach Pro-Am in #California, producing tailored content for the @PGATOUR’s channels across #Asia.
@attproam#PGATour#golf
The Village Super League attracts crowds of up to 50,000 in China, and has been heralded as a grassroots football breakthrough in the country.
#football#PL#PremiereLeague#PremierSkills
Thrilled to have been part of this @PremierSkills initiative in Rongjiang, Guizhou, witnessing @premierleague stars including Kai Havertz and Jorginho extend their support to #China's Village Super League.
The name means "to float a decorated basket or lamp" and is from a tradition where people make special baskets, decorate them, and float them on a river to honuor the Water Goddess.
#LoyKrathong#PL#spurs
Local rivalry from across the globe 🔴🔵
Content capture for Manchester derby match screening in #Mumbai last weekend 🇮🇳
Two different locations, two different feelings
#PremierLeague#PL#football#India
Delighted to see the 10M views for a piece of organic content on @rugbyworldcup’s Japan Instagram account. 🙌🏉🇯🇵
Once more highlighting the creative significance of:
- Access
- Local market players for #Japan
- Showing another side to the game
- Emotion in sport
#RugbyWorldCup
Welcome back, China Open 🇨🇳🎾
Great to help on both digital and on-site coverage at the return of 2023 China Open, the first edition of the tournament since 2019.
#tennis#ChinaOpen#china
Great news #Chinese driver @ZhouGuanyu24 has extended his contract with @alfaromeostake. Looking forward to continuing our work with the team and @F1 as the sport continues to grow in #China. 🏎️🇨🇳
#F1